Leadership branding: Leveraging your personal brand for business

Imagine being engaged in a conversation about your business. It could be a conversation with friends or a pitch presentation to seek sponsorship, investors, or a grant. And, you cannot

Leadership branding: Leveraging your personal brand for business

Imagine being engaged in a conversation about your business. It could be a conversation with friends or a pitch presentation to seek sponsorship, investors, or a grant. And, you cannot concisely express what your business stands for. Furthermore, you cannot also express what you, as the business owner, represents- personal branding. In addition, if you cannot picture the leadership process in your company, you have no grasp of the leadership branding concept of an enterprise. As a result, leadership branding follows suit after figuring out or putting your brand in place.

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