. An increase that has a lot to do with the continuous technological evolution of the sector, but also with new advertising trends, since the use of video for promotional purposes grows year after year. In fact, according to a recent HubSpot study, 81% of brands already bet on this format in their brand communication strategy. Now, despite the figures, it is still possible that many companies are wondering how to gain visibility with an LED sign . And although unfortunately there are no masterful formulas that guarantee success, there are strategies that can be very effective.

The unstoppable rise of LED outdoor displays and neon signs LED is beyond doubt. They have even recently begun to replace a technology that has been with us for more than 120 years: cinema projectors. Just a few months ago, the first cinema LED screen in Europe was released in cinemas in Zurich, Switzerland, in addition to others already existing in China and South Korea. In the face of this unstoppable process, who risks their business being left out?

At LED Display, we know better than anyone the advertising needs of store and store owners. For this reason, we recommend and design LED signs capable of transmitting a dynamic and modern image of the brand. Despite the fact that buying an LED light sign involves a certain initial financial outlay - which, even so, does not have to be expensive - the added visibility that it gives to the commercial premises makes this a profitable investment , while guaranteeing your return (ROI).

If you want to know more about how to gain visibility with an LED sign, don't miss the following lines. Your business will appreciate it!

What is an LED sign?

Although it may seem obvious to some users, not everyone is clear about what an LED sign is. Hence, it is convenient to start with this small clarification. Briefly explained, an LED sign is a system of LED displays — that is, light-emitting diode (LED) displays — used in commercial signage and specifically designed to replace or complement traditional illuminated signs. .

LED signs provide two main advantages over conventional fluorescent lighting. On the one hand, its useful life, clearly superior in the case of LEDs ; on the other, the substantial savings they can bring to the electricity bill, with a reduction of up to 90% when compared to the usual illuminated signs. Although the sale price of LED signs is somewhat more expensive, the investment recovers in just 18 months from its commissioning. All this without ignoring other intangible benefits such as greater visibility and level of business knowledge among the general public.

On the other hand, we must not lose sight of the fact that LEDs are also an ecological bet: in addition to being recyclable, they scrupulously comply with RoHS (Restriction of Hazardous Substances), Directive 2011/65 / EU on the restriction of certain dangerous substances in electrical and electronic appliances.

How do LED signs work?

The technical characteristics of LED screens allow its users to display videos, photos and text in broad daylight with complete clarity , unlike LCD screens or similar, which makes them stand out in their environment and attract the attention of customers. potentials. For this reason, when the quality of the electronic components is adequate, LED screens meet all the conditions to reproduce advertising content efficiently.

Thanks to its advanced processor, LED labels automatically adjust brightness, contrast, gamut, calibration, color fidelity, and sample rate parameters for a high-quality on-screen image.

How is an LED sign manufactured?

At LED Display, we offer this type of  commercial labeling  so that it can also be easily integrated inside  luminous signs,  and so that they only require an electrical connection and a PC player to start operating.

Each  illuminated sign  can be customized, since its format supports numerous sizes. In this way, it is possible to respond to all kinds of locations, guaranteeing perfect visibility regardless of the distance at which the screen is viewed. In addition, we have developed LED screens that facilitate the modular integration of its components , so that its comfort in use is total and to adapt the dimensions of the screen to the space available in your business.

If you want to know more about this topic, we recommend this article about the manufacturing process for LED screens and signs . In this way, you will discover the production stages of the LED luminous signs and all the protocols that are followed so that the requested item reaches the customer's hands with all the features.

How is an LED sign installed?

Another benefit of  LED signs  is that it is an easy-to-assemble product. Therefore, anyone can take care of the assembly without the need for technical knowledge. Even if it's giant LED screens , just two people are enough to put the monitor where you want it. This translates into significant savings when purchasing an LED sign.

Another advantage of LED signs is that you can choose to replace your commercial sign with LED screens in banner format or combine them, keeping your conventional sign. This is especially useful for those businesses that have a long history and have a vintage claim or one that is easily recognizable by customers. In these cases, deleting it is a mistake. Hence the convenience of powering them with LED signs. Do you want to get even more out of them? If so, check out this post on window dressing tips with LED signs .

Finally, it should be noted that LED signs have a high resistance structure that guarantees a long life for the screen , even in adverse conditions. As it is an industrial product, it can be intensively used, being able to issue 24 hours (as long as this is compatible with municipal regulations or with the interests of the store).

Now that you know how to gain visibility with an LED sign, do you need more information about LED displays? In that case, do not hesitate to contact us without obligation, by phone , e-mail or by sending our form. We will be happy to assist you and advise you with professionalism and honesty. Also, if you want to get the approximate price of a LED screen that suits you, you can use our LED screen price calculator . We will wait for you!