You’re checking your website traffic.

You’re tracking numbers

You’re analysing customer behaviour

You’re watching to see how many convert

You keep an eye on the mobile app

You track all your campaigns

You even have the tools to personalize.

But – you see very low conversion numbers and your customer engagement is poor, at best.

Baffled?

Did you ever think that these are stand-alone, dis-connected units of tracking that you do?

This is what happens when everything works in individual silos!



Well – you are not alone. Many marketers struggle with this.

Did you know that the average business today has deployed at least 16 Marketing and Digital Analytics technologies? For larger organizations, this number is as high as 98! (MarTech Industry Council, 2017).

You have all the right tools. And you may be doing several things right – you keep adding new channels for your audience to engage better with you. And there may be many from your target audience who are taking to these new channels quickly.

But when your audience interacts with you across multiple channels, they just don’t move between channels, they also move back and forth in the purchase journey.

And that is where the problem is.

When you have disparate analytical systems in place, you end up tracking audience interaction on each channel separately and respond without taking into account, how they behaved on other channels. And so your messaging has no context or relevance to his situation and his level of engagement drops.

This might sound like just common sense and something everyone ought to do – but in reality this is what distinguishes analytically mature, successful brands from others. Not everyone does this right.

A brand that is analytically mature does not stop at collecting multichannel data. They integrate systems and analyse all the data as a whole – in context – so every message or communication is relevant and hyper-personalized. And this is what leads to a stronger engagement and greater conversion rates.

Not everyone does this, sadly.

So what can you do?

One word – Connect! All your systems.

Get all your data in one place and look at the full picture.

Once you know each person’s situation, offer the next best course of action to him.

Once you do this, you will see the engagement increasing and your numbers rolling in.

Free Download - 17 must use analytical techniques across marketing life stages

Sound and effective Digital data and analytics management is crucial to getting all the data together and deriving contextual valuable insights from it. You might have all the tools and the tracking and measuring systems. But unless they are all integrated, it just will not work!

So how can you act like the big guns – the analytically mature businesses – with high conversion rates and deeply engaged and loyal customers?