If you ask this question to the marketer, advertisers or the owner they’d only say that through leads and sales. But, let me tell you one thing. There’s not only one way to measure the success of your social agency but many. When you dedicate your heart and soul to your marketing campaigns, then it becomes important to know if your work is generating the response. It will not only boost your confidence but will also let you the pitfalls where you’re lacking. 

For instance, you give your best in the marketing campaign and you’re disappointed with the results. Here, when you run the Analytics to gauge your performance, you’ll the dumb spots where you can improve and come back better.

1. Google Analytics 

Start with tracking your website performance. If you’re confident with your website design so, take a look at how it’s performing and Google Analytics is best for it. It will tell you the number of visitors per day, their stay-time, the pages they visit during their stay and how they reach CTA. 

So, with Analytics you can measure if your client is loving your website or not. If they are leaving your website after coming to the home page, then some distraction isn't letting them go forward. Find it out and work to resolve it.

A blog section is also useful in retaining customers to your site. When users find educating content, they stop to learn it and share it.

2. SEO Outcome 

Being a digital marketing agency, you must be focusing on SEO to bring your agency on top. To see either your efforts are making results, check your keywords. If your keyword is SEO company Toronto, see the current position of this keyword in the search results. Other than that, measure the number of backlinks by monitoring your content engagement. 

Track the number of visits you received through the search engines. It will show that your content is potent enough to generate visitors to your site. Also, monitor the stay time of the visitors who are coming through search engines. You’ll know how your SEO is performing.

3. Social Media Engagement 

For any digital marketing agency, having a strong social media presence is important. If you aren’t successful in collating the clients for yourself then how can you build an audience for your client’s company? 

This is how your customers think. They measure your success through audience engagement on your post including the number of likes and social shares. If you own an ecommerce company or deliver food online then they’ll gauge your performance through customer reviews. 

You can also track the audience engagement by digging the Facebook and Instagram insights. Their insights will tell you in deep like the post which is performing best and worst. So, following the insights you can also increase your page's performance on social media. 


4. Lead Generation

The lead generation cannot be neglected when it comes to measuring your agency performance, especially for B2B business. It’s a clear impression that customers are satisfied with your services and are confident to buy it.  

Create a separate sheet to record the number of sales coming through phone calls, social media, and website. In this way you can decide which platform is working better. In addition, keep monitoring the click-through rate and the conversion rate of your website. 

If you think you’re doing great and want to do more, consult an expert. He’ll guide you about the performance and the areas to improve. 

Conclusion 

Having the records in your hand will help you to evolve like Canadian Tire flyer who used to sell tires online but later scale to an ecommerce store which now has a wide range of products for their customers. 

So, keep tracking how your campaigns are working and what areas need improvement the most. This is important to grow and expand your business. 

Now, let’s take a look at your social media agency, measure its success and know if it’s successful or not.