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5 Technology Advances That Have Helped in Enhancing Customer Experience
Posté par lilly colleman
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While every business is seeking to implement strategies to provide their customer best experiences and complete satisfaction, technology is playing a vital role in helping businesses do so. With countless technology innovation emerging in the market, almost every business is benefiting from the efficient and time-saving tools resulting in growth in productivity and smooth operations.
Although the major focus of every business is to provide seamless experience for its clients, the important thing is to make that experience effortless and time-efficient for them. From promising 24/7 customer support to offering product delivery and bill payments at door step, technology has come a long way.
As far as customer satisfaction is concerned, the main objective doesn’t only revolves around having optimized customer support, the systems must be competent enough to add human element as well as process automation. Although students who approach Marketing Dissertation Help for their technology and business related projects might get some useful information on emerging technologies, this article will also be a good read for future marketers and business owners to make their customer satisfied and contended.
Let us a take a look at 5 major technology advancements that has completely revolutionize customer satisfaction in business domain.
Virtual Reality
Since virtual reality has already entered the various fields in the society, its contribution to business is outstanding. Providing the immersive experience for users to experience almost anything they could have imagined, virtual reality has become a complete game changer for most businesses.
While businesses are looking for integrating new and innovative technologies, the use of virtual reality would help in their business rapid growth and productivity. If you ever got a chance to Psychology dissertation help and high quality services offer professional writers that can provide you with in-depth analysis of virtual reality and its role in modern businesses.
Some of the common applications of virtual reality in enhancing customer experience are as follows:
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Gamification
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Product simulation
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Hands-on demo or try before you buy system
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Virtual e-learning
Artificial Intelligence
While the development of machine learning and cognitive computing emerging in businesses, artificial intelligence is also contributing in playing a significant role in enhancing customers experience. AI functions in various ways including automation of customer support system, personalization assistance to customers, improved security services, e-commerce industry and many others.
Some of the brand like Netflix and Amazon collect and analyze their customers data that include search and purchase history and come up with valuable recommendations for users that they appreciate the most.
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Here is a list of some other ways AI is contributing to improve customer experience
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Improvisation of Contact Centers
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AI helps centralized customers data and connect each touch point for seamless accessibility
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It identify and analyze customer patterns and preferences
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It boost e-commerce industry
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It offers personalized experiences
Chatbots
With the integration of chatbots in brand’s websites and applications, customer have not only experienced seamless live chat and answer to all their queries, it has also contributed in building a string customer base towards the brand.
With the automated customer services, users no longer have to wait for any customer support staff availability, as the smart chatbots will help them with their queries at all times. The simple chatbots have been designed to have pre-packages answers and they deliver those answers by judging the keywords in the customer question. Whereas, AI-powered chatbots are more conversational and deliver better answers.
Furthermore, AI used to enhance customer experience also boost employee productivity as employees can now focus on other important areas rather than receiving customer calls and talk about same things every day.
Chatbots can also be used to power Facebook ads as brands can directly open up the messenger chat window upon clicking on the ad. As this social media platform can collect and analyze customer insights, the data can be used to provide personalize recommendations and offer related to your brand.
IoT (Internet of Things)
Since IoT is another game changer when it comes to business and customer satisfaction, it is already contributing to meet customer’s needs and improve their experience. From sensors being used in smart gadgets and other devices, it has become extremely convenient to have communication between your IoT devices and make the processes efficient and time-saving.
Since IoT can gather massive amount of customer data, it helps in gaining customer insights like their preferences academic writing services in US, changing behaviors, and device performances. This gather information can be used to work on areas that needs improvement and development of more robust products.
Hence, if you already run a small business or planning to start one, make sure to make the most out of these advanced technologies if you want your customer to be satisfied and contended with your services.
Reference:
What Happens If You Fail Your Dissertation?
How to Write a 10,000-Word Dissertation
The Ultimate Guide to Writing a Dissertation in Business Studies
How to write an annotated bibliography
Reference:
What Happens If You Fail Your Dissertation?
How to Write a 10,000-Word Dissertation
The Ultimate Guide to Writing a Dissertation in Business Studies
How to write an annotated bibliography
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