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To learn more about our privacy policy Click hereIf you've ever seen an unboxing video on YouTube or Facebook, you're already aware of how important custom packaging with your logo is as a component of the user experience.
In this case, it isn't just one individual who is opening a package in front of their fans, friends, or family. It's also a social experience, which is nice. For ecommerce packaging, where your package is frequently the only physical item your customer touches and feels throughout the purchasing process, this is especially important. The person who is already familiar with the brand is also introducing the brand to others who are watching, often for the first time in their lives. This is also their first time interacting with the company's products.
This social component sows the seed that, if the people who watch these unboxing videos want to have an incredible experience, they should consider purchasing the item featured in the video series. Who knew that a package could transport such a wide range of exhilarating emotions and sensations? Custom Cardboard Packaging Boxes design and printing teams are aware of this, and they will collaborate with you to ensure that your customers have a positive experience time and time again with your products.
Custom distinguishes your products from the competition.
For some businesses, their Custom Packaging Boxes are as much a part of their identity as their logo or name, and it would be unthinkable not to include them in their marketing efforts. Everyone has most likely seen or heard of the small blue Tiffany's boxes, which are easily identified by their distinctive color. Anyone who looks at it immediately recognizes it as a Tiffany's box. It's clear that they've put a lot of thought and effort into their packaging.
Think about it: their box and its coloring have become so iconic that they've almost turned their packaging design into a piece of jewelry in its own right. That's right, you can purchase a box necklace in the color "Tiffany blue."However, this is only one of numerous examples. Suppose you wanted to project your company's commitment to environmental responsibility through the use of recyclable or biodegradable packaging.
The use of custom packaging boxes can accomplish this through the use of a combination of color schemes, print materials, printing processes, and, of course, design itself.
Custom packaging with your logo makes a lasting impression.
When faced with a sea of standard, uninteresting boxes, custom packaging design stands out. The use of spot UV printing to make colors pop, or the use of specialized debossing or embossing to draw attention, there are a variety of options that can be included with your paper bag packaging to make it look unique and different from all the "same" styles of products that are currently on the market.
Note that if your product will be displayed in direct sunlight, certain types of printing can be used to create an extremely attractive and distinctive display that will catch the attention of customers and get them to take notice of your product. Even if your packaging will not be displayed in this manner, there are a variety of printing processes that can make it stand out on store shelves while also protecting it from things that could detract from its appearance, such as smudges or scuffs.
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