There are tons of metrics you can look at to get a good idea of how your mobile app is performing. But two of the most commonly used data points are DAU and MAU. These figures can help you gauge growth and develop plans for your app moving forward.

But what do these figures mean, and what's considered "good." Read on to find out.

DAU Basics

Before you learn how to increase mobile DAU and MAU, you have to know what they mean! DAU and MAU are both acronyms.

DAU stands for Daily Active Users. As you can probably guess, it's a metric that represents how many people use your app during the day. There are many ways to use the DAU metric because what it means to be an "active" user can vary from one developer to the next.

It could be simply opening the app, spending a certain amount of time on it, or even purchasing a product. Before you do anything, it's essential to define an active user.

Another vital thing to remember is that the DAU counts people and not sessions. That means someone can open your app multiple times a day. But because DAU refers to active users, they're only counted as one. Visit this website to know more about how to increase mobile DAU and MAU.

Understanding the MAU

MAU refers to Monthly Active Users. The same principles for the DAU apply to the MAU.

It measures active users based on the definition set by your company. Also, it records a single person over 30 days. So, a person still counts as one even if they use your app every day of the month.

What is the DAU/MAU Ratio?

The goal of any company and app developer is to learn how to increase mobile DAU and MAU. These figures provide valuable insight into how users engage with your software. But if you want to see how useful it is, you must look at the DAU/MAU ratio.

Also known as the "stickiness ratio," this figure is about understanding how often users return to the app. It can also help you forecast potential revenue.

To figure out the ratio, you must divide the DAU by the MAU. So, say that you have about 5,000 DAU and 50,000 MAU. Your stickiness ratio would be about 5 percent.

Getting a "Good" DAU/MAU Ratio

Generally, the goal is to achieve a DAU/MAU ratio of 20 percent or higher. Around 50 percent is considered excellent, but 20 percent shows that your app provides significant value to users.

These metrics can do a lot to guide development and marketing strategies. There are many ways to improve numbers, but mobile push notification, in-app messaging, and other forms of messaging can go a long way.

Read a similar blog about mobile notification solution here at this page.