Nowadays, individuals consume audio in some form or another. There is audio everywhere, whether a person is at home, in their car, or even in public spaces like malls. If you have to listen to audio in some capacity, you are aware of the value of content in audio marketing. Companies anticipate a significant increase in sponsorship and marketing material in the following years due to the entry of audio biggies like Spotify, Google, and Amazon. If you want to influence your customers through audio, we have listed some new methods that you can use in B2B Marketing in 2022:

Sponsor Branded Podcasts

Podcast listenership has always been on the rise ever since the start. If you don't listen to podcasts, you might think podcasts are consumer-facing audios. You might think of them as audios where celebrities talk and bored commuters listen to pass the time. But in reality, there are a lot of audio marketing podcasts out there that you can use to advertise your products. You can find out DIY guides for homecare in these podcasts, learn how to speak a new language, or find health tips. There are numerous options available in the market. As a business, you can either start launching these podcasts or sponsor branded podcasts created by professionals.

Produce Audiograms

Audiograms are popularly used in audio marketing. These are short-sized audio snippets that are different from advertisements. These kinds of audios primarily focus on providing a message to the customers rather than introducing a product. For example, it can be a message from the company's CEO describing the year in a review or an announcement that might be important for the customers.

Stream Audio on Facebook

Live audio streaming on platforms like Facebook can be incredibly beneficial for increasing customer awareness. The success of audio marketers over other strategies is because of the low commitment style of audio when compared to other listening methods like video. The listener can leave the tab open and keep doing other work while simultaneously listening to your audio.

About Witlingo:

Witlingo offers excellent audio-related services to benefit both consumers and companies. Few companies know how to appropriately use audio for marketers on their websites or other online accounts. However, they can obtain the necessary support with the aid of Witlingo.

To know more about audio marketing services, visit https://witlingo.com/

Original Source: https://bityl.co/DkIC