Thanks to eCommerce, even small businesses can now enter international markets. If your business offers any product or service that’s profitable to sell internationally, you might be looking for ways to expand your market. Needless to say, the international market is far more competitive than the domestic market. This is where global SEO packages can give your business a massive advantage. 

What is global SEO?

If you have already been working on your company’s digital presence, you’re likely familiar with the concept of SEO. While SEO focuses on optimizing a webpage to help it rank higher on the search result pages, it’s an umbrella term covering various types of search engine optimization. Global SEO refers to optimization strategies for better SEO performance across international borders. 

For instance, there are country-specific versions of Google Search, with the search engine working differently in each country. Global SEO involves optimizing your website in a way that even customers from a different country will find your website among the top search results. Leading SEO companies offer comprehensive fixed price SEO packages for global SEO. 

4 global SEO tips you should know

Let’s get you started on global SEO with some key tips to remember:

• Country-specific versions

Firstly, don’t expect the same version of your website to top the SEO results in every country. You need to create different versions of it for each of your target markets. You may do this by creating completely different domains, separate subdomains, or different subdirectories for each country. Now you can use the global SEO packages efficiently by optimizing the website for different locations. 

• Website language

This is very important – to be successful in the international market, your website must cater to your customers using their language. For instance, the German version of your website should have everything translated into German. Using the native language of the country will help secure better search engine results there. 

• Global keyword optimization

As you probably know, keyword optimization is one of the most important SEO strategies. While exploring the SEO packages cost for global SEO, make sure the packages cover international keyword optimization too. This means the SEO company will carry out keyword research separately for all your target countries and optimize the website’s content accordingly. 

• Website loading speed

The loading speed of your website is crucial for both SEO performance and visitor retention. However, it requires special attention when it comes to global SEO. When visiting a webpage, the distance from the server affects its loading speed. For instance, if your website runs on an Asian server, it would load slower for users accessing it from the US. Well-established companies offering fixed price SEO packages will optimize media files on your website to make it lighter and faster. 

Conclusion

It’s highly advisable to keep a reputed SEO company like Digital Berge at your side when entering the international market. Not only would they provide you with reliable services, but they can also guide you on the best practices. Check out the SEO packages cost and choose a global SEO package that serves your needs.