What's in a startup name?

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What's in a startup name?

Posted By Kevin Preston     January 17, 2023    

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Your startup names should:

- Be easy to pronounce and spell
- Be short, simple and memorable
- Be evocative or inspirational
- Give a sense of what your business does

There are a few things you should avoid when naming your startup. steer clear of anything that's:

- Hard to spell or pronounce
- Too long
- Negative connotations
- Already in use by another business

With all of that in mind, here are a few tips for choosing the perfect name for your startup:

1. Brainstorm with a team of people who are familiar with your business. They'll be able to offer valuable insights into what would make a good name.

2. Consider what your business does and try to capture that in your name.

3. Keep it short, simple and easy to remember.

4. Avoid using acronyms or acronyms that are difficult to pronounce.

5. Do a thorough search to make sure your chosen name isn't already in use by another business.

6. Ask for feedback from potential customers or clients to see if they remember your name and what they think it represents.

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