Email database hygiene is about removing unsubscribed and unengaged subscribers to improve deliverability and increase conversions. With this practice, marketing emails are more likely to reach users and clicks on links in messages will increase.

This also applies to you if you got your database of email addresses from LinkedIn. Having received your database of email addresses from web or get email linkedin, with the help of an extension, you need to filter everything evenly. After all, this will significantly increase the effectiveness of your email marketing.

Remember how your parents told you not to go to the movies or play with your friends until you've washed the dishes or cleaned your bedroom. You didn’t want to miss out on entertainment, so you were in a hurry to finish your business so that you could have a good time later.

The life of an email marketer is similar to our childhood: until you clean up your email database, you will not get good deliverability and a reliable sender reputation. How to get out of this situation? Plan your actions ahead of time to get great results.

When cleaning the database, uninvolved and unsubscribed users are deleted. This improves deliverability, conversions, and click-through rates within emails. This process saves time and effort because the brand only sends emails to audiences that are ready to receive them. A base with irrelevant addresses spoils the reputation of the company's domain. Then the letters end up in spam, and the sender can be blocked by providers (ISPs).

Therefore, cleaning the database improves the results of campaigns, and also benefits the mailer and recipients.

• Decreased bounce rate (undelivered messages)

Marketers want all emails to end up in a user's email inbox to sell their product or increase brand awareness. If you send messages to broken addresses, they can bounce back - this is called a "hard bounce". But if the letters do not reach due to an overflowing mailbox, a “soft rejection” occurs. Timely cleaning of the database will remove irrelevant addresses, leave users who want to receive your content, and reduce the number of returned emails.

• Reputation improvement

Email Service Providers (ESPs) track spammers, which include anyone who sends unsolicited messages to users. Clearing the database will leave only interested and involved recipients.

• Increasing engagement

The company makes engaging content to lead to a click on a link in a message, a visit to the site and a conversion. But all efforts will come to naught if you send such emails to uninterested people.

• Deliverability improvements

A "cleaned" list of addresses is the way to a good sender reputation and protection from getting into spam .