Toronto boasts a tech scene with software companies, app developers, creative agencies, and technology startups calling it home. In this hub of tech and innovation, in Canada, businesses face competition to capture the attention of customers in crowded markets. To achieve business growth, investing in proven marketing strategies is crucial forToronto Digital Marketing agency

This article highlights seven data-driven marketing techniques that are highly effective for software product companies operating in Toronto. Keep reading to discover tactics to help you increase traffic, improve conversion rates, establish yourself as a thought leader, and ultimately boost your revenue.

1. Search Engine Optimization

High visibility on Google is non-negotiable. Work with a specialist SEO company Toronto to optimize pages and content. Technical audits, site speed improvements, content expansion and backlinks elevation are key. Track keyword ranks weekly. Measure traffic and leads from organic searches.

2. Pay-Per-Click Advertising

Well-targeted PPC campaigns Toronto delivered high ROI. Optimize ads on Google, Bing, Facebook, Instagram etc., for relevant keywords. Create laser-focused ad groups. Continuously test ad variations - location, demographic, interests, and placements. Invest in expanding the share of voice in less competitive niches. Automate bid management for positive ROI.

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3. Content Marketing

Quality blogs, guides, ebooks, case studies, and videos build trust and traffic. Promote them on social media, email, paid channels, and outreach. Interview customers, highlight user stories, and demonstrate expertise. Optimize content for keywords to attract searchers. Curate in niches where clients look for solutions. Convert visitors into leads through calls-to-action.

4. Email Marketing

Email nurtures relationships, announces news, and triggers sales. Offer educational content to subscribers. Send promos, coupons, or trial offers to website visitors. Reward loyal customers. Celebrate user milestones and seek referrals. Custom-designed templates with clear calls-to-action boost conversions. Segment subscribers by behavior and optimize drip campaigns.

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5. Social Media Marketing

Develop targeted social media marketing strategy leveraging LinkedIn, Twitter, Facebook and Instagram. Thought leadership content drives shares and links. Use hashtags related to expertise for discovery. Comment on industry discussions. Run paid social promotions to boost post reach. Advertise to lookalike audiences similar to current advocates. Summarize offerings clearly in profiles.

6. Retargeting Ads

Website visitors often research solutions for weeks before deciding. Retargeting ads follow them across sites to remain present. Custom audiences help configure laser-targeted promotional messages after they leave. Track retention and attrition across the conversion cycle. Digital Marketing Company Toronto offers time-limited discounts to incentivize faster decisions.

7. Marketing Analytics

Tie strategies back to data for optimal ROI. Track website analytics - traffic sources, keyword performance, page view metrics, leads, and sales cycle bottlenecks. Review monthly PPC, SEO, email, and social media reports. Conduct A/B tests for subject lines, ad copies, landing pages, and calls-to-action. Analyze campaign expenses and payback across channels. Course correct strategies dynamically based on insights.

Conclusion

Toronto marketing agencies who master these techniques gain predictable growth for software companies. Visit Sunshiene to explore how our data-driven solutions can fuel lead generation and sales for your startup. Subscribe to our content and check practical case studies of Toronto-based mobile app developers, AI startups and other technology companies we have rapidly grown through strategic digital marketing.

To discuss customising these techniques for your offerings, book a consultation with our strategists today. Aligning business goals with proven Toronto digital marketing best practices creates sustainable market dominance.

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