The brand under consideration is Vera Bradley, the company that manufactures fashionable handbags and accessories. The paper will discuss the positioning and differentiating strategies of the company, as well as the features that might be considered as the competitive advantages of the firm.

First, Vera Bradley presents its products as highly individualized and as the ones that perfectly suit the needs of customers. The company accentuates on its ability to anticipate the desires of potential consumers and to help them express their inner selves with the help of its own design merchandize. Moreover, the firm’s vibrant styles of the products and their distinctive features are its significant competitive advantage.

In addition, Vera Bradley can be differentiated from the competition by its high level of customer service. The company concentrates on the improvement of customer experiences that follow the purchase of items. Thus, the firm aims to satisfy customers in order to ensure their loyalty to the brand. As a result, its clients tend to recommend the company’s products to their relatives and friends.

Another competitive advantage of the company is the ongoing product development and improvement of its products’ features. To effectively enhance its goods, the company carries out surveys, which provides the company’s decision makers with the valuable data regarding customer preferences. As a result, the company can focus on the development and manufacturing of the products that serve the interests of customers. Moreover, the awareness of customer preferences combined with the knowledge of fashion, colors, and style trends allow the company to design popular products. In addition, the company attempts to create functional products with increased productivity and utility.

The company’s multi-channel distribution model is its another competitive advantage. The company offers a numbers of ways in which customers might purchase its merchandize, including local department stores, shopping centers across the globe, and the official online store. All of these selling points offer the same level of customer care and services. Consequently, the purchasing experience is the same on all platforms. At the same time, such a diverse distribution channel system offers the company’s clients complete access to its products. The system is currently based on approximately 3,100 retailers that cooperate with the brand on a regular basis. Such a system allows the company to experience sustainable growth sustainably and on the ongoing basis.

Another method employed by the company as an element of the differentiating strategy refers to the creation of distinctive retail stores. The company claims to provide its potential customers with the unique Vera Bradley shopping experience (Vera Bradley). The company is able to perform that through the demonstration of the visual products offerings within its stores, the creation of trendy, welcoming, and stylish d?cor, and the personalization of the services provided to customers.

In conclusion, the differentiating strategy of the brand is based on Vera Bradley’s desire to create a unique shopping atmosphere and experience as well as to provide its potential customers with stylish items. The positioning strategy of the company allows its stores to provide customers with an opportunity to express their inners selves with the help of the company’s products. Eventually, Vera Bradley’s competitive advantages include a developed distribution channels network, the presence of the company on all online platforms, the offering of unique shopping opportunities, as well as the ongoing development and revision of the products’ features and their adjusting to the needs and preferences of customers.
About the author: Stella Martin is a master in Literature at New York University. She is currently working as one of the best writers at the https://freshessay.net/can-somebody-write-my-memo-for-me She also studies male psychology.