It is no secret that modern culture relies largely on mobile technologies. Understanding these trends might assist you as a real estate agent offer clients in ways more than only through your website.

The best real estate apps help realtors, brokers, landlords, and other industry leaders improve revenues while remaining relevant in today's technologically savvy culture. This blog is for you if you're considering developing a real estate app but aren't quite ready to take the plunge. We'll examine the key points for why a real estate app is needed in today's competitive real estate industry.

Top 10 Reasons Why You Need a Real Estate App

Gone are the days of flipping through newspaper listings or driving around neighbourhoods in search of "For Sale" signs. With the advent of real estate apps, the entire process has become more streamlined, efficient, and accessible. Whether you're a prospective buyer, seller, or renter, here are the top 10 reasons why you need a real estate app in your life:

1. Enhanced User Experience

When you look at prominent real estate applications like Zillow and Redfin, you'll notice that the user interface is significantly superior to the web counterparts. Every activity is simply a click, swipe, or tap away. Listings may be easily filtered based on various search criteria, and visitors can swiftly scroll through photographs to discover more about a home for sale or rent.

There's nothing wrong with having a real estate website, which you'll also require. However, when consumers navigate from smartphones and tablets, the website falls short of providing the same service as an app. Mobile sites simply aren't as responsive and don't interact with the phone's internal components in the same manner as apps.

When browsing on a smartphone, users spend more than four times as much time using an app as they do on a website. Session times on applications are roughly quadruple that on websites from tablets. You can learn more about UX design concepts here while you plan the layout of your real estate app. 

2. Drive Engagement

In addition to providing a better user experience, apps outperform all other digital touchpoints in terms of engagement. Once downloaded, your real estate app is merely a click away from being used. People can access your app in seconds with a single click, which is far more convenient than opening a web browser and manually putting in a website—only to have a subpar experience.

Studies reveal that real estate app users are particularly engaged during the first week after downloading the app. Furthermore, real estate applications are twice as likely to retain customers than mobile websites. So, if you can convince someone to download your app, you have a good chance of keeping them engaged with your business.

Of those who actively use real estate apps, 70% do so at least three times per week.

Even if consumers don't use your app on a regular basis, driving engagement with it is considerably easier than with other digital touchpoints. You can send customized push notifications about new listings to inactive users, encouraging them to activate the app.

This is significantly more effective than email marketing, and it cannot be recreated solely through a website. 

3. Highly Interactive

Furthermore, real estate applications are twice as likely to retain customers than mobile websites. So, if you can convince someone to download your app, you have a good chance of keeping them engaged with your business.

Even if consumers don't use your app on a regular basis, driving engagement with it is considerably easier than with other digital touchpoints. You can send customized push notifications about new listings to inactive users, encouraging them to activate the app.

This is significantly more effective than email marketing, and it cannot be recreated solely through a website.  

4. Keep Up With Market Trends

In the US, there has been a 15% increase in the downloads of real estate smartphone apps. The number of downloads for real estate apps increased by 7.6% in the UK. It's becoming increasingly necessary to have a real estate mobile app in order to stay current and stay relevant.

Popular real estate apps like Redfin and Zillow are already used by both buyers and sellers. Their expectations for the purchasing, selling, or renting process have been established by this.

They could become irritated if you have them use resources and multiple listing services in addition to mobile apps. 

Although it might seem unrealistic, consider how difficult it would be to operate a real estate company without an email account. However, there is no doubt that real estate deals took place without email exchanges twenty years ago. 

5. Data Collection and Analysis

Gather and examine information on market trends, property preferences, user behavior, and other topics to gain important knowledge for company decision-making. To maximize your offers and marketing efforts, identify popular property characteristics, high-demand areas, and pricing trends. Utilize data-driven insights to further customize your services and property recommendations to your clients' unique requirements. 

6. Expand Reach to a Wider Audience

An app makes it much easier to attract new clients. For example, if you've spent the most of your career marketing houses. However, an app allows you to enlarge and highlight commercial property listings easily.

Perhaps you'll use the app to connect landlords, owners, and property managers. You may even design elements of your app specifically for real estate investors. Your app can perform functions that are in addition to those offered by your website, email, or social media platform. When you go mobile, you have nearly endless capabilities and customization options, allowing you to target whomever you want. Consider partnering with a real estate app development company to develop a mobile app that helps you to reach wider audience.

7. Improve Customer Relationship Management

Your real estate mobile app can function as a CRM platform. When clients register for the app, they can enter personal information about themselves, such as:

• Name
• Phone number
• Address
• Email email address
• What they’re looking for
• Location
• Preferences

Users should be able to offer as much information as possible to enhance your CRM database, even though it should be mandatory to do so in order to register an account.

You can add a direct messaging function in the app to communicate with them in both directions even if you don't have their phone number or email address. You couldn't accomplish this by just handing a prospect your business card when you ran into them. However, using an app allows you to talk to anyone at any time. 

8. Push Notification to Market New Schemes

With the push notification capability of real estate mobile apps, realtors can advertise new initiatives they are launching or discounts on properties.

Users of mobile apps will receive notifications of newly announced schemes straight on their phones, eliminating the need to open the app.

Realtors can use these notifications to draw attention to news stories they want to share and increase sales. In comparison to other media like newspapers, radio, or TV advertisements, it is much more affordable.

9. High ROI on Property Listings

Having a real estate mobile app only makes sense if you plan to receive a return on your investment, just like any other investment.

Agents adore applications because they increase sales and improve customer experiences, which boosts return on investment.

For instance, you can provide any potential buyer with immediate access with the use of virtual tours. This will save you a great deal of time and avoid the scenarios where you show a buyer a property in person and they decide it's not what they want. Instead of spending your time on minutiae that can be handled by the app without your intervention, you can concentrate on selling.  

10. Enhanced Marketing and Branding

Property-dealing businesses and agents no longer need to use expensive traditional kinds of promotion like radio and newspaper advertisements, producing brochures and flyers, etc., thanks to the availability of real estate agent mobile applications. The apps allow them to sell their company more successfully and economically. They also make it simple for them to interact with their clients. They may promptly notify people about exclusive discounts and promotions via the apps.

Companies and agents can acquire more potential clients by using the real estate app to target the proper audience and engage with them efficiently. This ultimately helps them earn more money and accelerates their company's expansion. The mobile app also allows agents and businesses to create a distinct and powerful identity for their organization while increasing user brand visibility. Users might recognize their brand after seeing their app's logo on their mobile phone several times. It also increases customer loyalty to their brand.

Final Notes

Developing a real estate mobile app requires significant investment; nevertheless, when we consider the long-term benefits, in the age of mobile applications, having a mobile app may undoubtedly help real estate organizations grow their businesses. Mobile applications require far less upkeep than online portals. And enhancing marketing campaigns using apps is more enticing and cost-effective.

A real estate agent or corporation might be wise to invest in mobile applications, given the market's current status and consumer perceptions of them.

Looking to create a real estate app for your business and want to find the best mobile app development company in India? then do get in touch with us. 

Experienced mobile app developers at Vasundhara Infotech have created various creative and user-focused mobile apps for various business types.