Customer verification is becoming increasingly crucial as more and more services become web-based. Customer verification protects both the consumer and the business. It makes sure that fraudulent activity doesn’t happen, underage consumers are prevented from buying age-restricted goods, fake accounts can’t be made, and the businesses that use customer verification are more protected legally. But what kinds of verification are out there? Find out more below.

Age Verification

Age verification is important for businesses that are selling goods or services that are legally age-restricted. Things like alcohol, marijuana in legal states, tobacco products, pornography, and more. By using public databases, these sites can verify that a customer is the appropriate age before they’re allowed to buy goods or view the website.

2FA

Two-factor or multi-factor authentication is typically used by services that have important information about the consumer. Places like banks or financial exchanges are a good place to use 2FA. Multi-factor authentication requires the user to take an extra step to verify their identity. For instance, they’ll type in their password like usual, but they’ll also have a one-time code emailed or texted to their email or number on file, and then they can input that to pass the 2FA.

Knowledge Based Authentication

This form of customer verification is common when you’re opening an account. It requires customers to provide their name, phone number, address, etc. You’ve likely experienced this form of customer verification if you opened a bank account, started an Amazon account, or something similar. If you are looking for customer verification service, visit this website.

Photos and Videos

This is another common way to confirm your identity for online services, like social media or dating apps. You send in a picture of yourself to get verified and this allows them to confirm you are who you say you are. Although this isn’t an extremely common form of customer verification, it is an option.

What form of verification your business uses will depend on what type of online business you have and the privacy protection needs of your customer. Make sure to set up a verification process that makes sense and is respectful toward the privacy of your consumers.

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