Creativity is a broad term. How you define, it may depend on the area of your focus. For example, creativity is a special... moreCreativity is a broad term. How you define, it may depend on the area of your focus. For example, creativity is a special kind of mental activity that occurs when a person's thoughts are focused on a particular goal. Since creativity is a mental activity, it can be difficult to identify when it's occurring or if it's even desirable. Sometimes it can be hard even to recognize the impact of your own creative thinking on your own writing when it happens.