If you are not offering plastic gift cards to your shoppers, you should consider introducing them. One of the reasons to... moreIf you are not offering plastic gift cards to your shoppers, you should consider introducing them. One of the reasons to introduce them is that gift card spending is reaching a new record high. During those days when the shoppers are spending their money on online shopping (such as before the holidays), offering gift cards can be extremely effective not only to increase your sales but also to build your business reputation.