Whether you focus on tomato export from India or export of a wide range of fruits and vegetables globally, you’ll notice that export opportunities are everywhere. India not only boasts of a rich diversity of fruits and vegetables but also of favorable government incentives and global market trends that are driving the market currently. In this article, we aim to explore the burgeoning market opportunities in the export of Indian fruits and vegetables.

Market opportunity in fruits and vegetable exports:

Current market opportunities driving fruits and vegetable exports in India are-

• Fiscal incentives

The Government of India, along with different state governments provides Indian exporters with several fiscal incentives, subsidies, and tax benefits. The goal of these incentives is to allow more competition amongst the exporters by allowing small-scale exporters to participate in global trade. In addition to this, exporters can benefit from other government schemes like tax exemptions on capital expenditure for setting up cold storage units and food processing, packaging, and preservation units. By lowering production costs and initial investments, they are lowering the financial burden on the
exporters.

• Equipment and technology

The agricultural sector of India is rapidly adopting modern equipment and technology. This adoption is aided by the government to improve the harvesting of fruits and vegetables from India, provide adequate storage facilities, and aid the process of transporting the produce. The goal is to ensure better quality of fruits and vegetables with extended shelf life. The more India continues to invest in newer agricultural equipment and technology, the further it will strengthen its stand in the global export market.

• Rising global demand

The current health revolution around the world has increased people’s focus on what they consume. Many people want to improve their diets by incorporating more fresh vegetables and fruits. This health trend has positively impacted the India vegetable export market. Indian exporters can leverage this demand for lucrative opportunities and expansion of their operations.

• Vast production capacity in India

India has vast production capacity both in terms of labor and capital. The favorable climate and India’s vast agricultural land offer tremendous growth potential to the exporters. Exporters can also leverage the vast seasonal variations in India, which results in different crops at different times of the year, to build a favorable pricing strategy. For instance, an exporter can deal in different fruits and vegetables throughout the year. In the summer they can focus on onion export from India and during the winter they can deal in dry fruits.

• Growth in e-commerce platforms

India is seeing a surge in online marketplaces that enable fruit and vegetable exporters to connect with importers around the world. By utilizing the great potential of these online platforms, Indian exporters can explore different avenues for expansion. A platform that is currently helping Indian exporters do the same is Impexbee. In a short period, Impexbee has situated itself as a prominent site that offers a safe and reliable space for Indian exporters to showcase their products.

Conclusion

Currently, Indian exporters can take advantage of the promising opportunities in the global fruits and vegetables market. These opportunities are a direct result of favorable government incentives, rising global demands, and technological advancements. By studying the trends and adopting strategic approaches, Indian exporters can unlock the potential of a dynamic but lucrative market.