Online shopping would come to a screeching halt if the products never made it to the shoppers’ front doors. But as a society, we could go without the random late-night impulse Amazon buys if we genuinely had to. What we can’t go without: heating, cooling, water, electricity and all the essentials at the bottom of Maslow’s hierarchy of needs. For that reason, utility providers must implement a robust address verification process. If you are looking for address verification process, visit this website.

Right now, at the end of each billing cycle, federal law requires that utility companies provide billing data to their customers. These laws are meant to protect the consumer and the company alike, but all it takes is a simple administrative mistake for both parties to suffer. For example, if a utility provider has an incorrect address on file, they will fail to comply with federal law, subjecting them to hefty fines. Meanwhile, the customer won’t receive their bill on time, which inevitably leads to late fees that are no fun for the customer to pay or for the utility provider to collect.

A general address verification process typically follows three steps:

1. Gather: The customer enters their address and other identifying information into a website landing page or email chain.
2. Authenticate: The utility company parses the customer’s info and submits it to an automated address verification software that validates its authenticity.
3. Verify: The utility company then verifies that the customer’s info is identical across all channels.

While errors can and do happen at every step, a utility provider can significantly reduce mistakes by using dependable software exclusively dedicated to the address verification process. Although initially the price tag can seem like a burden, the investment is well worth it in the long run. By itself, the money saved by merely avoiding financial losses associated with noncompliance offsets the startup costs of many software options. But apart from helping utility companies avoid hefty fines and legal fees, address verification streamlines business operations and is proven to increase customer satisfaction and brand awareness by facilitating reliable deliverability. When considering your address verification process, be sure your software is compliant, convenient and reliable across all channels.

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