The world is facing a crisis as plastic waste continues to inundate our environment, with a staggering 40% of global plastic waste being mismanaged annually. This mismanagement results in severe pollution of our land, oceans, and air, leading to catastrophic consequences for human and animal health. The urgency to address this issue is further stressed by projections that the mismanaged plastic waste could increase to a staggering 56% by 2040, more than doubling the current pollution levels.

What is Verified Plastic Recovery (VPR)?

Verified Plastic Recovery (VPR) represents a pivotal solution in the battle against plastic pollution. It encompasses the ethical collection, sorting, and recovery of plastic waste, offering a beacon of hope in the fight to mitigate the environmental impact of plastic mismanagement. VPR isn't just a concept; it's a critical necessity in the face of the escalating plastic crisis.

With VPR processes, companies can address the dire need to manage plastic waste that would pollute our natural environment.

The Role of VPR in Transforming the Plastics Industry

Beyond its impact on brands, VPR can transform the plastics industry. VPR can usher in the sector's new era of responsible plastic management. This transformative approach can turn sustainability aspirations into tangible reality, driving a paradigm shift towards a more sustainable and environmentally conscious plastics industry.

How VPR Can Change the Plastic Industry

VPR offers a multifaceted approach to reshaping the plastics industry. It empowers brands to take meaningful action against plastic pollution and fosters a collective commitment to environmental stewardship. By funding VPR, businesses can ensure that plastics are directed to the best 'end destinations,' promoting a circular economy where plastics are recycled.

Moreover, companies can link VPR to purchases, enabling brands to recover plastic waste from the environment with their patronage. With this accountability system, businesses empower customers to actively combat plastic pollution with their favorite brands.

The PLASTICS Association: A Catalyst for Change

As the sole association supporting the entire plastics supply chain, PLASTICS is at the forefront of driving change and innovation within the industry. By uniting companies and advocating for thoughtful solutions, our association serves as a transformation catalyst, providing its members with invaluable resources and tools. Through an unwavering commitment to fostering positive change, we want our work to be instrumental in shaping a sustainable and thriving future for the plastics industry.

Final Thoughts

Verified Plastic Recovery stands as a beacon of hope in the battle against plastic pollution, offering a transformative pathway for the plastics industry to embrace sustainability and environmental stewardship. As the industry continues to evolve, the collective efforts of organizations like PLASTICS and the adoption of VPR can pave the way for a future where responsible plastic management is not just an aspiration but a fundamental reality.