That the audiovisual format is the most prolific in the digital field in terms of impact, performance and interactivity is more than proven. However, there is a false belief that they are not economically accessible. Thinking about the price of a corporate video from the user's point of view does not make sense unless you speak with a professional in the sector. And always after detailing what exactly we want and in what medium we are going to use that corporate video.

In other words, all audiovisual production, whatever it may be, is difficult to calibrate economically. What is the price of a corporate video? Much cheaper than you imagine.

Corporate video price according to what and what for

There are multiple ways to create a corporate video. Depending on this aspect, we can determine the what of the question we raise. And it is nothing more than knowing what type of corporate video the client wants. This will lead us as a Documentary Video Production Company in Dubai to one economic band or another when, as users, we ask ourselves the price of a corporate video.

Having a video idea already developed in your head beforehand will reduce costs considerably when we think about the price of a corporate video. The reason why we want the video we propose. It is one thing to have an idea and another to capture it in all its magnitude and possibilities. It must be disseminated, analyzed and written on paper (storyboard) to have a clear idea of ​​what to do in each of its phases. Logically, the more complex the project, the more time this part will give us and the price of corporate video will rise.

Types of corporate video

By content, infinity; by structure, also great variety. They can go with a voiceover, without it, with graphics, without graphics, with several voices, only one, several protagonists, none, only the CEO...

Do you have an idea ?????

Types of corporate videos would be for example:

• Presentation videos
• Interview videos
• Videos summary event
• Tutorial videos (product and / or service)
• Demonstration videos (product and / or service)
• Informational videos (storytelling)
• Animated Videos
• Catalog videos
• Testimonial videos
• ...

Surely other audiovisual professionals have in mind an even broader list than the one we show you. It will depend on your vision of the objective and needs of the video (for example, whether it is for private use for internal communication, for advertising purposes or part of the content strategy of the brand).

What is an audiovisual budget made of?

Each audiovisual production company will structure the price of the corporate video as it best understands; we know that the items that we expose below include all the material required for professional recording and editing:

Script

The creation of the storyline that forms the backbone of our corporate video is essential for its success. The idea can already be brought with him by the client, give us an outline of what he has in mind for us to develop it, or on the contrary leave his creation in the hands of the producer. Be that as it may, it involves a considerable creative effort to pass on the audiovisual budget.

Camera operator and assistant (if required)

Essential. The camera operator is the professional in charge of recording audiovisual material. Only in the case of wanting a corporate video made solely and exclusively from archive images or previously recorded resources, the camera operator and his team would not be necessary.

This is not usually the case when we think about the price of a corporate video. On occasions, and depending on the magnitude of the project, the camera operator will require an assistant. This will be in charge of, for example, the lighting of the space, sound issues, even recording from a second camera the plans directed by the operator.

Shooting material

We go into detailing the particular elements necessary in a recording. Here again, it will depend a lot on the type of video we have in hand. What do we need it for? Essential:

• Camera / s
• Optical / s
• Gimbal
• Accessories (mics, cables, tripods, rails ...)
• Lighting elements

Postproduction

Once the recording is finished, in the price of a corporate video the editing, the post-production of the collected audiovisual material takes on great importance.

Editing the video consists of giving it order and meaning until creating the final structure. Choose the right images, shorten them, give them effects if they need them, introduce subtitles if necessary, and thus create the final composition. It must be taken into account that depending on the recording format of the cameras we use, these images will require more or less treatment.

The grading  is color correction. It has a lot to do with what we have just discussed about the format with which the cameras record. Depending on this, the color will have to be corrected to give it the aesthetic touch that the purpose of the video asks for, or the client's brand image needs.

In terms of graphics, it is any label or graphic element, static or animated, that appears in the composition (which can be simple, medium or complex). The sound of the audios and ambient noise is also produced, as well as the music to be used or other archive images.

Finally, the composition would be exported in the desired format (perhaps due to the characteristics of the video use, a different format than the usual .avi .mp4 is required)

Announcer (if necessary)

Voice-over would raise the price of a corporate video. But it is not always necessary for the type of video chosen. Of course, when it is essential, the choice of the appropriate voice acquires a capital relevance, being a factor that will surely generate memory in the listeners who watch the video. The locution must be professional, with a diction and intonation to match the circumstances. Key to the success and commercial performance of the audiovisual piece.

Elements to consider in a corporate video budget

We haven't talked about it yet, but there is the pre-production phase, where we will invest time in figuring out what will be needed to carry out the project. Some elements have already been mentioned in the article (technical equipment, equipment, voice over ...), but there are others, such as:

• Locations

We will mostly record at the client's premises, but we may require exteriors or even private properties of third parties.

• Artistic team

Extras in the recording. Occasional when we talk about corporate videos, which are usually the client's own employees or the audiovisual production company itself.

• Language of the locution

We have already discussed the option of the announcer for a voice-over that articulates the story. The price of a corporate video will vary if the voiceover is a foreign language that requires the hiring of a native speaker.

• Use of drones

The last element to preview before preparing a corporate video budget would be the use of a drone for recording aerial shots. It is an extra in any corporate video price but a fabulous gain in quality and audiovisual resources.

In addition to these factors of the pre-production phase, we will assess when preparing the budget for a corporate video:

• Duration
• Recording days
• Number of cameras required for recording
• Music type (library, composed)
• Number of reviews until final and definitive composition

Estimated price of a corporate video

To the question that all of you ask yourself, there is not a unanimous answer in all audiovisual production companies in Barcelona, ​​because it will depend on all the elements and factors that we have highlighted in the article. Many of them may not be necessary and that would reduce the quantities considerably.

Now, the price of a standard corporate video would be as follows:

• Script: 879AED
• Filming material: 879AED
• Camera operator(full time): 1097AED
• Camera assistant(full day): 659AED
• Postproduction: 1319AED
• Announcer: 1097AED

What you should stay with is that the price of a standard corporate video may not exceed € 500 if there are some peculiarities, which is a really competitive price, taking into account the various media in which the audiovisual piece can be used.

Conclusions

The work around an audiovisual composition is complex, technical and precise, and requires specific professionals to obtain an optimal result that meets the client's expectations and objectives. In these times, audiovisual production companies in Barcelona try to adapt to the negative factors of the economic and social situation, filing our budgets to make them more attractive to end customers, always maintaining the non-negotiable standards of finish, quality and professionalism.