Imagine if you want to eat a chicken nugget or a sausage but you have to make it on your own from scratch? That might have been the case before frozen food was invented. Now, you only have to cook the frozen food and get ready to eat. That is why this type of food is pretty popular all around the world, including in India. Because of its practicality, there has been a growing demand for India frozen food market.

A prominent research firm, GMI Research, on their India frozen food market analysis mentioned that there would be a robust growth in India frozen food market due to the rising interest in healthy food and the growing refrigeration capacity.

India ready meals market has also seen significant growth as many people wants a more practical and convenient way to eat.

Why is It Popular?

The popularity is owing to various reasons.

1. Convenience

When you are in the office or at home but have no time to cook, frozen food can be the solution for you. It is practical and convenient. You just have to take out the food from the refrigerator, heat or cook it, and all is done, ready to enjoy.

2. Affordable

Most frozen foods are relatively affordable, and the price range is not so wide. These foods usually are also cheaper than fresh products making it even more interesting for some people especially those with limited budget resources.

3. Availability

From convenience stores to hypermarkets, we can find this food almost everywhere. From big cities to rural areas, it is always available. Unlike some seasonal fresh fruits or vegetables that can only be produced during a particular period of the year, you can always find frozen food all-time year as seasonal limitations are not an issue.

4. Effectivity

Say goodbye to chopping and cleaning, because frozen foods will do it for you. This food is usually in the form of a ready meal or does not require much effort to prepare. Therefore, it can save you some time and energy with its effectiveness.

5. Taste guarantee

You cannot cook? Frozen food is your best friend. You do not have to worry about the taste or what seasonings you should add. The manufacturers have cooked the food for you with thorough consideration and trial and error, so you can expect the taste to be good.

6. Food safety

Most manufacturing companies also have ensured the safety of the food as they have to comply with the food standards and regulations. Consumers also do not have to worry about contaminants as there is a less chance for it.

7. Informative packaging and portion regulation

In the packaging, frozen products can give information regarding the content that you are about to eat. That can include the main ingredients or the seasoning. There can also be the calories and nutritional information contained in the food for specific serving proportion, which can be valuable for people who try to lose weight or are concerned about their health.

8. Prolonged shelf duration

While you have to be selective when choosing fresh products, in case of deterioration or rot, it will not be an issue for frozen foods. This product has a longer lifespan than fresh ones, thus people can store it in refrigerators for a longer period of time. Usually, frozen food can last in a freezer for up to 8 months. To achieve the maximum storage lifespan, make sure to follow the storage guidelines provided.

9. Reduce food waste

When we peel raw vegetables, a substantial portion can go missing in the process, which frozen food products can prevent. You can eat the entire products of frozen food, therefore there will be no waste left, such as skins or peels, which can contribute to the environment.

10. Consistency in the quality

As manufacturing companies implement product quality control and assurance, we can assure the taste and the quality of the products.

11. Product variation

To keep staying the industry game, companies have to keep up and conduct product development. As a result, we can find many variations of frozen foods which can be a plus point so consumers will maintain interest in the products.

Despite its many benefits, frozen foods also have some weaknesses. In comparison to fresh products, frozen foods can have less nutrients which can decrease in the manufacturing process. The foods, usually prepared meals, also have higher sodium which can result in increased blood pressure. Some products might also contain preservatives which can be bad for health in the long term. In addition, over time the freezing process can have an impact on the taste or texture of the food, for example meat or sausage. Furthermore, the food quality may deteriorate if storage conditions are inadequate. It is also difficult to determine whether there was a mishandle in the products previously.