Sky Marketing strives to be Pakistan's biggest real estate developer ever, guaranteeing the highest international standards, prompt execution, and lifetime customer loyalty. With projects like park view city location.

The towels in the shape of animals, the Mickey Mouse doll placed by the maids on the freshly made beds, the Fast Pass system, the decoration in the line of attractions, the drink offered when you arrive at the hotel, the transport that is always close ... This list could go on and on.

And you must have the same way of thinking with your business. The method used to accomplish this is called experience mapping.

This method typically includes thinking about all the interactions your prospects have with your company and continuing this exercise even after they become customers.

Inbound Marketing gives you the tools to achieve it and you have everything you need to create an experience from the first click to the closing to convert prospects into new customers.

Search experience

If they can't find you, your business is invisible. So make sure you are found on search engines with the right keywords and questions. This is the first step of a solid inbound strategy… and it is a step that marketers skip all the time. Do not do it.

It's not just about appearing on the first page of Google and don't let SEO firms convince you that this is the end goal. This is fundamentally about driving organic traffic to your website month after month.

This effort does not stop solely at search engines.

Being found also depends on social networks, links from other sites, recommendations and direct traffic. This means that you need enough content to attract people from all of these sources. Today people find information in a variety of places and you have to offer your valuable information to all of them.

Web experience

This is where your User Experience map takes shape. You have 10 seconds to connect emotionally with them and start the process of getting them to know and trust you. You will know if the user experience is good enough if you see conversions on your site. It's that easy.

You must keep your site fresh, it must be visually attractive, it must work on all devices and above all, it must be useful.

When you think of experiences, those that help you achieve a goal are always the best. Keep that in mind when you are working on your new inbound site. 

Educational experience

In these times, nobody likes to be sold, everyone wants to receive help. Make sure your sales and marketing process is integrated and designed to help.

You must know the questions that your prospects have throughout the buyer's journey. You need to create content to answer those questions and align that content directly to your journey.

Continuing the educational experience once immersed in the sales process is critical. This is the essence of Inbound Sales.

Instead of pushing people to buy, keep helping and educating and you'll see shorter sales cycles, bigger contracts, and happier customers.

Conversion experience

Your website needs to be strategic. Forget about digital brochures and technical specifications as the only attraction of your site.

Now you need pages for prospects at the top of the funnel, for those in the middle, and for those at the bottom.

You need content on those pages that is different, specific to each stage. That means you need to think about the conversion experience and make sure it's on the map. This is the difference from converting 1% to converting 3% of your visitors. 

Nurturing experience

Not everyone will be ready to buy today, that does not mean they are bad leads. It just means that they need a nurturing process.

Create an extraordinary experience around how you stay in touch with prospects who aren't ready to buy yet.

Keep your nurturing emails simple and short. Make sure you don't neglect communication and always contribute something valuable. 

Sales experience

If your marketing experience is educational but if the sales experience is annoying, you are toast. Your prospects are going to hide even under the stones.

Instead, continue an educational process during the sales cycle.

Keep asking, understand your business, its goals, its challenges and its opportunities well. Create solutions that help them with their goals and help them deal with their challenges. Give them educational content along the way. The more you help, educate and advise, the better your chances of closing the sale.

Customer experience

The idea of ​​mapping the experience shouldn't end once they become customers. Delivering a remarkable customer experience is just as important as the prospect's experience.

Apply the same mapping techniques throughout the customer journey and make sure that all your communication, billing, support and any other point of contact causes special emotions to your customers.

This way you will keep your customers for longer and give them something to talk about when they mention your business.

People talk and the more prominent your experiences are, the more people will speak well of you. These stories are the essence of a solid marketing strategy. 

Resources:

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