Analyze the importance of product packaging

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Analyze the importance of product packaging

Posted By Kava Printing     April 2, 2021    

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People's choices when shopping is far greater than actual needs. There are too many choices for each category, and users may only spend ten or even a few seconds to decide which one to pick. A large part of the factors that affect the user's decision comes from the user's feelings about the product packaging, which is the first impression.

The first is the expression of basic information. It is to let consumers know what functions your product has and what consumer needs it can meet.

The second is to make the product stand out. This is on the basis of clear information. For example, the packaging of some products is more beautiful, simpler, or can highlight the characteristics of the product.

Third, functionality is very important, beauty is very important, and brand association is even more important, especially in this era of consumption upgrades. As part of the brand identity element, product packaging will lead consumers to think about and associate with the brand, and have an impact on subsequent purchases and even the purchase of other products under the brand.

Kunshan Kava Fast Printing Co., Ltd., as packaging boxes custom logo manufacturer, is committed to custom logo magnetic box. If you want to make your products more eye-catching, a design packaging and logo are essential.

Comments

1 comment
  • alex jacob
    alex jacob  · June 16, 2021
    With just a glance, consumers know how a great product label design looks like. Food Label Design Companies