In terms of ease of use, Instagram is probably one of the most accessible platforms to use. Nevertheless, maintaining a successful business account is another story entirely. Let's review some key Instagram stats and why your business needs to exhibit a strong Instagram presence before diving into how to help grow your business on Instagram.

Many businesses, as well as digital marketers, consider Instagram to be the focal point. Engagement rates on Instagram are ten times higher than those on Twitter. For marketers and businesses alike, Instagram is the sweet spot of social media's social scene.

On Instagram, there are one billion monthly active users, of whom 50% follow brands. One billion people are busy on Instagram each month; fifty percent of those users follow brands. Platforms provide businesses with the ability to market. Through social media platforms, they can reach their target audiences in real-time with the message they wish to convey and collect the information required to promote their business further.

Online businesses are still finding it challenging to maintain a solid social media presence despite having access to this information, statistics, videos, and content. As pointed out in the article, there are several ways to optimize and grow your Instagram account, helping business accounts develop their IG presence.

What makes Instagram so important?

As of August 2017, Instagram had 25 million business accounts. This number continues to grow. Due to its positive impact, social media has become one of the most effective ways to communicate with current and prospective clients in real-time. Statistics show that organic Instagram usage costs your business nothing and makes the most sense.Organic Instagram usage costs your business nothing and makes the most sense in the long run. It is highly recommended that you establish an Instagram presence if you do not already have one

Instagram Strategy

Business owners need to pay attention. An Instagram business strategy is required when creating a business account.

For the first time, 70.7% of U.S. companies will use Instagram for marketing, surpassing Twitter.

More than half of Instagram users follow at least one business.

60% of users cite the platform as a source of new information.

Instagram strategy covers various aspects, right from target audience to the latest Instagram features. While you explore everything in full, you could buy auto likes on Instagram from the moment to gain instant engagement for both your content and your profile. 

Credibility is the key.

Engagement is the key to success. Grow your business on Instagram by engaging with your audience in different ways. There are, however, some popular ways to do so.

Commenting: Engagement is Instagram's top priority. As soon as your post receives several likes and comments, Instagram considers that this is "quality." Ensure that your post is engaging and valuable to increase engagement and reach.

Don't just leave comments, but write useful ones. This adds value to the interaction.

Create engagement groups and participate in social communities.

Get in touch with Influencers to see if they would be interested in partnering with you. It is a great way to advertise your brand's message and/or products through Influencer created content. The more likes you have, the more credible your brand is.  

Engage with your followers. Your community is your audience. Feel free to follow, like, comment, and message them.

Check out Instagram live. Break out of your comfort zone! Do not be afraid to let your brand show its personality.