Brand strategy essentials are the fundamental elements that are necessary when building a brand or its strategy. These elements help the brand to become what it is. There are several brand essentials, including:

1. Brand positioning

Brand positioning is about identifying where your brand fits in the world, elevating your brand to a position so high that everyone notices it. How do you achieve this?

• Be different. It will segregate you from your competition.
• Focus on your brand.
• Be inspiring. Let your brand stand out for selling or providing products and services and inspiring other people.

1. Brand purpose

What is your brand about? What do you promise to deliver? Your brand’s purpose will help you identify your target audience, help with brand positioning and services rendered. Brand purpose is why your business exists in the first place.

1. Brand image

Brand image is what people see when they think or look at your brand. It is the face of your brand. The brand image is made up of your brand logo, colour, typography and imagery.

1. Brand personality

Everyone desires to be linked with a brand that has good values and identity. How is the brand? Is it sophisticated or fun? Does it encourage innovation and creativity? What are its values/ what makes it unique and different? Think of your brand as a person. Would you like the person your brand is?

1. Brand message

After you identify your brand personality, it is easy to place your messaging. When building a brand, you need to use the right tone and the tone that your target audience will hear. Your brand messaging tells a story that will engage people with your products and services and convince them to join the brand. Brand messaging includes your social media accounts, marketing campaigns, sales pitch, vision and mission statements, as well as your website content.

1. Brand equity

Last but not least, your brand equity. Brand equity is how you quantify the value of your brand. It is what keeps your business in your target clients' minds. When they think of a particular product, they think of your brand. It includes brand awareness, recognition and values.

Brand strategy essentials help you establish and grow a brand that stands out. If you need help establishing your brand, look no further than Anchor Digital. As digital marketing experts, we’ll help you develop your brand tone, voice, purpose and much more. Visit our website to see the services we offer or contact us for more information.