It's no secret that the program is engineered to speak to the young, international, internet - savvy fashion consumer. Jonathan Anderson showed a short film directed by Luca Guadagnino in Milan, for example, while Veronica Leoni hosted a concert with Solange on New York's Upper East Side.

For me, this was the most important characteristic in the evolution of Moncler. We evolved the Moncler Jacket Womens face of the brand. Moncler Genius has offered some of the most exciting collaborations to come out of the outerwear world, allowing some of the world's top tier designers to refit classic silhouettes with their signature DNA. For 6 MONCLER 1017 ALYX 9SM, Matthew Williams brings his brands now - iconic rollercoaster buckle hardware to a series of outerwear, alongside accessories, trousers and base layers.

She explained: "I was in the middle of my complicated and conceptual process of design. Said Leoni: "My effort was really to speak to the woman, speak to the brand, and speak to my aesthetic, then try to merge those three elements into the most relevant collection I could have done for that period." Amid all the hullabaloo of Moncler's supergroup celebrity designer power project - and don't get me wrong, that hullabaloo is great - it's easy to overlook this quieter, reflective, and compelling corner of the Genius diaspora.

Ruffini continued: "A new Moncler chapter has started. I love when I have the feeling we are going beyond our comfort zone, breaking conventional boundaries while being aware that there is a lot to learn and to explore.