When Does a Website Need Age Verification?

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When Does a Website Need Age Verification?

Posted By Emily Clarke     December 28, 2021    

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Making purchases online makes things more convenient, but there are some age-restricted items that can also be purchased online. Businesses need to protect minors and themselves from purchasing items they shouldn’t (like alcohol, games involving gambling and cannabis). In order to do this, businesses need to help prevent this type of fraud and can do so using an age verification app. If you are looking for an age verification app, visit this website.

Due Diligence

Businesses can ask users if they are over a certain age. While this is heavily practiced, it doesn’t guarantee that a minor isn’t lying about their age. This means it can’t be a completely trusted practice. In addition, it’s unwise to expect delivery agents to verify the purchaser’s age as well.

You Need an Accurate Way to Verify a Purchaser’s Age

To circumvent this issue, some businesses go through lengthy measures to authenticate their customers’ ages. However, this leads to asking for things like government-issued identification, providing a selfie and other types of information in order to make a purchase. This seems like it’s a good practice, but it can actually deter legitimate customers from purchasing your products or services. It also ends up costing you additional money to have such a signup process. You need a real solution to help deter under-age purchases while not deterring your customers from legitimate purchases.

This Is Your Solution

You need something that can provide a stronger way to verify a purchaser’s age in real time without asking for superfluous information that ultimately will turn legitimate customers away. Imagine that your customers need only provide their name and phone number while information on their identification is pulled from trusted sources that help verify their age. In this way, legitimate customers aren’t turned away, a business can help deter age-restricted purchases by a minor and a business can show due diligence. It’s completely possible with this age verification app.

Read a similar article about match rate optimization here at this page.

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