In marketing, A/B testing is one of the most valuable tools out there. Not all audiences are the same, so you need to figure out what works. With A/B testing, you can try out two different landing pages, for instance, and find what resonates more with your audience. Which one leads to more conversions? Which gets better results? These are the questions that an A/B test can answer. But A/B tests can be useful to dev teams as well. In this blog, we’ll tell you how you can perform an A/B test after your software rollout.

The A/B Testing Process

If you want to understand the A/B testing process, there are several steps you’ll need to take. They include:

1. Choosing your test variable - Decide on the primary variable you want to test. This will determine which of your tests is successful based on the variable you’ve chosen. It’s possible to do more than one variable for some A/B tests, but for the most part you want to be monitoring how your most important variable changes between tests.
2. Find Your Dependent Variable - In the first step you chose your independent variable. Now you want to choose an important metric before running the test. This is your dependent variable and will change based on your adjustments to the independent variable.
3. Have a Control - You should have an unaltered version of the test that you can compare against your A/B test results. This is your control
4. Distribute your tests equally - Distribute your A/B tests down the middle, randomly, to your target demographic. This will give you the clearest, most fair results
5. Determine statistical significance - Decide how confident you need to be in the result to choose test A or B. For instance, if the metric you measure is 85% more successful in Test A, is that enough to justify choosing that option?

By following these steps, you can perform a basic A/B test. In the context of software development, these variables will be featured in your software. With feature flagging and toggle management, you can actually turn features on and off for specific users. This allows you to test different features on different subsets of users and see which ones work best. In order to do this easily, you need the right platform. For more information about toggle management, check out this website.

Feature Flag and Toggle Management for Software Rollouts

If you’re doing a software rollout and you want to easily manage and update features based on A/B testing results, you’ll need a platform that includes feature flagging and toggle management that is highly customizable and flexible. This is what DevCycle can provide. Try it for your dev team today.

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