Brands prefer to work with influencers that rack up high engagement numbers. Arguably, someone with a million followers and little to no engagement isn't as valuable as a creator with 200,000 deeply engaged fans. So the question becomes: how can you increase your engagement on social media? We've got five tips.

1. Pick a Niche

Before you can drum up engagement, find the perfect niche. Influencers who develop personal brands that stay within clearly defined parameters almost always do better than people with unfocused content salads. So find a nook you love and spend a lot of time there!

2. Join Groups

Once you've picked a niche, it's time to get involved. Join relevant groups on Facebook and make sure to use appropriate hashtags on Instagram, TikTok, and Twitter to attract an audience.

3. Share Other Peoples’ Content

The goal of social media is to grab attention. So when you help other people out, they often take notice, appreciate the shout-out, and thank you with a follow, like, or repost. Plus, if you share content related to your niche, you may find collaborators who can help grow your audience.

4. Leverage Link Opportunities

Not all social media link policies are created equal. For example, Newbies often search for "how to add a link to your Instagram story." And when they do, they're discouraged to learn that people with fewer than 10,000 followers on the platform are bound to a single link in the bio. On Twitter, though, anyone can share and post links.

Leveraging URL shares is a vital part of growing social media engagement. Make sure your links point to quality content designed to improve conversions. To know more about how to add a link to your Instagram story, visit this website.

5. Create Polls

Humans love to share their opinions — and polls and surveys are a quick way to scratch this universal itch. Not only do they engage your audience, but they help you better define your audience and how they think.

Cultivating social media engagement takes practice. But if you're persistent, use the right tools, and stick to a winning strategy, eventually, something will break in your favor. Good luck!

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