Creating a fantastic user experience not only depends on design elements, but also on user perception, user requirements, and overall user expectations. Despite the high degree of user involvement in making a user experience (UX) noteworthy and delightful, many organizations ignore user involvement in UI/UX design.

UI/UX from User's Perspective

The first time a user visits a website to browse products or services, whether on their desktop or smartphone, they sense comfort and usability within seconds of their visit. The very first impression might captivate them. However, it could also overpower and frustrate them. User experience is what defines and establishes the efficacy of a website in terms of its value, ease of use, and level of delight with respect to experience.

Focus on User Requirements

An important factor that eases the user's browsing experience is the ability of the design to fulfill their unique needs and task accomplishment. A design might appear great from the designer's perspective, but might not be usable from the user's viewpoint. The best designing conventions seek to bridge the gap between designer and user perception. The goal should be to direct towards a pragmatic, business-oriented, user-centered, and context-based approach.

User Research 

User research is an area that certain organizations might not support, especially in scenarios governed by the quick release of the product. The scrum process does not assign importance to UI/UX designers. Agile teams ignore user research on design and concepts due to lack of time and resources, aversion to work with users, and inability to conduct design research. This leads to the development of a product whose true value has not been established from the user's perspective.

Design Research

The process of adding meaning to the design through evaluation and observation is the core of design research. Implemented through various stages of the design process, design research aims to achieve the best design solution for the most acceptable and superior user experience. User research and user testing are two branches of design research. User research is conducted before and during the design stage. User testing is employed after the design completion.

Conclusion

Involving users in the design process requires recruiting the correct audience, making the participants sign non-disclosure agreements, and receiving approval from the top management for involving external source. Design research through user research and usability testing helps UX practitioners in making informed decisions and overcoming fear of design failure to a significant extent.