Podcasts are more popular than ever. While they used to be a lesser-known news and entertainment format, now shows draw in millions of viewers and generate vast sums of money in ad revenue.

Whether you're a company looking to cash in or an up-and-coming podcaster wanting to pump up viewership numbers, understanding how listeners consume podcasts goes a long way. Here are some essential data points you need to know and tips for starting a podcast.

Core Demographics

Podcasts are a universally loved format. However, statistics show that the most significant demographic is millennial males. They make up the most extensive listening base, and the shows that cater to them tend to be the most popular.

How Much are Users Listening?

Here's an important figure to help you shape episode formats and publishing timelines. Market research indicates that about three-quarters of surveyed podcast listeners enjoy four podcasts per week. The average length of time they listen is 30 or 60 minutes.

The most common way they listen? It's no surprise that it's through mobile. Podcasts are perfect for on-the-go enjoyment, and listeners take full advantage of the mobility.

But interestingly enough, most people enjoy their favorite podcasts at home! They usually listen in the car or on a walk if it's not at home.

Podcasting Platforms

Podcasts are available on a myriad of platforms. Apple iTunes arguably popularized the format and brought podcasts to the limelight. But now, Apple Podcasts is only number three in the most commonly used platforms. Visit this website to learn more about some tips for starting a podcast.

Youtube is the most dominant platform, and Spotify and Apple follow it. Pandora and the Google Play Music app aren't that far behind.

Hosts and Advertisements

The most important tips for starting a podcast that anyone can give will revolve around talent. That's because listeners put a lot of trust in hosts. Almost half of the surveyed listeners follow their favorite podcast hosts on social media.

But that's not all. About two-thirds prefer it when hosts read ads rather than listening to intrusive marketing content that stops the show.

Using Data to Your Advantage

This listening data just scratches the surface. There's a lot more information out there to utilize. Take full advantage of it to create an impactful show that sticks.

Read a similar article about apple podcast SDK here at this page.