Running almost any type of business requires some type of investment. Whether that investment is monetary in nature, your own physical labor, or simply your time, the fact is that you expect to receive some type of return on what you put in to make your business a success.

There are several ways to measure return on investment (ROI). However, for many business owners who sell through Amazon and other eCommerce platforms, the real return comes in the form of higher sales and more page view conversions. Getting a larger ROI, however, is sometimes easier said than done.

The good news is that there are a few simple ways to gain a greater ROI without having to further invest much into your business. Below are some tips:

Use Analytics Software

In order to see where your business is succeeding and where it could use improvement, take advantage of Amazon seller analytics software. Amazon provides a lot of data to sellers regarding several metrics, including what has sold, how much revenue has been generated, where items have shipped, and more. By taking advantage of Amazon seller analytics software, you can receive a clearer picture of how your efforts are paying off and what your actual ROI amounts to. Find the best Amazon seller analytics software by visiting this website.

Use Ads Correctly

In keeping with the above, your analytics reporting can show you where your ads are succeeding by demonstrating metrics like click-thru rate and conversions. Some tools also let you see when a customer has taken an action after viewing an ad, including calling your business or filling out a form.

With this data in hand, you can then target your advertising efforts more efficiently. Instead of setting up a campaign that randomly places ads, you can begin to target your customer base in a more directed fashion.

This can not only be done through Amazon ads, Google Ads, and other well-known advertisers. However, you can also advertise through content on your site, email newsletters that go to subscribers, and social media posts.

Click here for more information about the best Amazon FBA tools.