In other words, super apps are a type of in-house or third-party services and offerings that are brought together under one umbrella. The most notable examples of such apps are WeChat, Alibaba, and Alipay, all originally designed for Chinese markets. It should be noted that the introduction of super apps in China today is expanding, but the trends are spreading around the world and crossing borders seamlessly.

Also Read: https://geniusee.com/single-blog/what-are-super-apps-the-most-successful-cases

What Makes an App a Super App?

If the multifunction element is clear, let's see other criteria that define a super application. Making the app open to everyone to ensure equal opportunity is crucial for modern super apps. Because users vary in age, gender, technical knowledge, and ability, the super app must provide access to all social groups and make it easy for everyone to understand, understand, navigate, and interact.

Data Privacy

The concentration of financial services in a single application can be a dream for hackers. Once users download such an open system, it provides access to large amounts of customer data and assets, such as sensitive information or money. That's why businesses need to ensure their super apps are protected against threats like fraud and man-in-the-middle attacks, and ensure a seamless and frictionless customer experience.

Social Responsibility

Social responsibility has become an important part of business. The growing number of mobile app users has forced the community to realize that super app companies can influence users' lifestyles and attitudes towards global issues. For example, your company can contribute to environmental sustainability by using environmentally friendly vehicles and equipment or by actively supporting waste reduction and recycling.

Reasons for Super Apps Success

To track their popularity, let's take a look at the main reasons for the success of super apps. When you point out the factors that contributed to the success of the super app, it becomes clear that they are all closely related to Asian culture. So why are super apps in such high demand in China and could their popularity spread to European countries and the US? Let's try to find an answer by analyzing each of the top reasons for the success of super apps.

Mobile Experience

China was recognized for the first time as a country with a mobile population, since the first Internet connection among its citizens was precisely through mobile devices. This situation was due to the closure of the Google search engine in 2010, so there was almost no desktop experience in the country. Also, the smartphone market in Asia is much larger and cheaper than anywhere in the world.