While there are plenty of traditional ways to reach customers where they are, push notifications are some of the most efficient and modern methods of following a customer across a purchase journey. What is a push notification? A push notification is a message that can be pushed to the customer at will. These messages are generally very short and may include online links to web pages, multimedia, and more. If you would like to know - what is a push notification? visit this website.

While email can be used to push messages, text and pop-up notifications are the preferred methods. This is because people carry their mobile devices virtually everywhere, so you can always reach them when you send mobile push notifications.

Opting In and Out

Another question you might have is what is a push notification opt-in or opt-out. The preferred method of using push notifications is to allow customers to opt-in or out of receiving them. Failing to do this could have your notifications labeled as spam, and you could potentially face legal action in serious cases of abuse.

You always want to provide a way to opt into and out of push notifications to improve the customer experience. Consider including short instructions for opting out with each message or at least at the start of a series of messages.

When to Send Push Notifications

Push notifications can be used at any point in the sales journey. Before a sale, you can push notifications to potential customers who have shown an interest in a product or service. These messages could provide access to more information about the product or service.

After a sale, you can follow up with push notifications linking to feedback forms and surveys. You might also push notifications about new products and services in the future to customers based on their previous purchases.

Push notifications could also be sent out regarding any referral programs your company provides to entice customers to introduce your brand to friends and family. This keeps your brand fresh in a customer’s mind, and it also lets customers know that they are still on your company’s mind.

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