When wanting to deliver a powerful message, which format do you choose: Text or photo? If you're looking to leave a lasting impact on your customers, sending pictures through MMS software is the way to go!

But why is that?

Pictures Help Retain More Information

The biggest reason to stick with picture messaging is that it's far easier to retain. Viewing a block of text doesn't do to stay in the reader's memory. Even hearing information audibly only lets people remember about 10 percent.

Pairing an image with that information can lead to 56 percent memory retention. But that's not all. People can often remember that image for up to three days!

It's the best way to ensure that your brand sticks into your audience's mind. Find the best MMS software by visiting this website.

The Chances of Social Shares

Have you ever seen those wacky social media campaigns? While they might have you scratching your head, they succeed in one important detail: Virality.

Pictures offer more room for social sharing. Many social media platforms these days are aesthetically focused. Some rely on images entirely!

Appealing to that part of the social conscious can go a long way. Animated infographics tend to produce the most social commentary. However, more out-of-the-box visuals can lead to substantial boom invisibility.

Pictures Improve Understanding

We can't discount how big of a role images play in overall comprehension. It's one thing to see text, but it's another to understand it. Many people will gloss over text. They still read it, but it doesn't stay in their brain for more than a few milliseconds!

Approximately 65 percent of the population are visual learners. In classroom settings, pictures improve education by as much as 400 percent. Adding images to your marketing messages can increase people's chances of seeing and comprehending them.

Using Pictures to Your Advantage

Don't rely on text alone to market your brand. Consider investing in MMS software to send out multimedia content your customers love. Carefully designed content can have a massive marketing punch, improving your efforts and boosting your bottom line.

Read a similar article about increase engagement with push notifications here at this page.