If you are new to the social media marketing world, you will quickly learn that there is no exact formula for creating a successful marketing campaign. That said, there are plenty of misconceptions about this particular topic that can do more damage to your brand than good.

To keep the facts straight, we will go through the ten most fatal misconceptions about social media for small businesses.

1. The more social media platform you join, the better.

When it comes to social media, you should prioritise quality over quantity. While being active on many platforms can bring a lot of eyes to your brand, producing quality content consistently will be hard if you have multiple accounts to attend to. So, unless you have the time and energy needed to create unique posts for different platforms, we recommend focusing on only one or two social networks where your target audience is most active.

1. In social media content marketing, posting time does not matter.

Each social media platform has its own golden time to post. Therefore, publishing your social media content marketing campaign around this timeframe will get you more views. It is best to identify your chosen platform’s golden time and adjust your schedule based on your audience’s behaviour for optimal results.

1. You do not need to engage with your followers.

Social media marketing strives to provide an authentic connection with the target audience. You can only achieve optimal returns from this marketing method if your posts stimulate conversations and encourage engagement.

In addition to producing high-quality content, try to encourage your followers to like, comment, and share your posts. The more people see your brand, the higher the conversion rates you will have.

1. Social media is for creating customers only.

Getting new customers is just a fracture of the big picture in social media marketing. As social media has a global penetration of 45%, there is a chance that a good portion of your followers are already customers. In this case, your social media marketing goals should include customer retention and brand loyalty.

1. Social media content marketing is not measurable.

You can definitely measure social media with the right metrics. Some of the most common metrics include brand awareness or engagement (comments, likes, and mentions), audience growth rate (followers), post reach (views), and amplification rate (shares by followers).

In every small business social media strategy, the key to measuring your social media performance is to pick metrics that align with your social media goals. It allows you to keep track of the campaign’s progress and whether it works.

1. Social media marketing services are expensive.

Plenty of Social Media Marketing Agency offer their services at different prices. At Virtually Social, we specifically design our social media management packages to accommodate small businesses. If you are looking for a social media virtual assistant but do not want to hire multiple social media management freelancers, consider partnering with us as a better solution.