How Much Should You Spend On Digital Marketing?

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How Much Should You Spend On Digital Marketing?

Posted By Corry Robinson     June 11, 2022    


Have you ever wondered how much you should be spending on digital marketing services? That is a very broad question. After all, there are many factors to consider when putting together a budget for marketing services. How large is your business? How much competition do you have? Many of these questions will play into how aggressive of a strategy you should have and the types of services you need to implement. Luckily, if you work with a digital marketing agency, they can provide you with their best assumption for services to get you optimal results.

When it comes to spending, you need to consider the following situations. You may be surprised to learn that the cost from one agency to another will vary substantially. There are also different ways that you may have to pay. Let's take a look.

Understanding The Array Of Options Out There

You do have many options when it comes to who you work with. This can directly influence how much money you will spend. Depending on what digital marketing services you pick up Will significantly impact your bill. For a general estimate, you can expect to pay anywhere from $80 to $200 an hour for a local marketing agency. If your agency charges based on hours, this can add up quickly. Or, if you have a specific service on, it may be a flat rate or by month. Agencies can run from a few thousand dollars a month to over $50,000, depending on how big your business is.

Who You Work With Matters

All agencies are different. A novice will likely cost you less money, but you’ll get what you pay for. Does that mean you shouldn’t work with someone that is new to the scene? Not necessary, but buyer beware. Ask other clients what their experience has been. Do they have any credibility, or have they shown progress?

Set Payment Plan?

Next, take a look at their payment plan options. Are they a by-month agency, or is it per service? Do they feature transparent pricing?

In Closing

When shopping for a digital marketing agency, consider the mix of value. Does the agency deliver good results for the amount of money you're spending? Do they have case studies available to show you that they can actually deliver what they're promising? Remember, you don't have to stick with a digital marketer longer than any contract. But, if you can try services without a contract, the better. Being locked in and not being able to get out of a contract can cost you more money.