It was 30 years ago when Jordan Travis Scott signed shoe began to bless the court. After "testing" the Nike Air Ships in the first few months of his NBA career, Jordan - with the help, ingenuity and foresight of CEO Sonny Vaccaro, agent David Falk and designer Peter Moore, among others - the game , thirty years later, is almost as important in the world as basketball itself.

Because Jordan’s

Name is still attached to his shoes - and his only name, not Nike’s - we connect a signature shoe with his name directly on his spirit, functionality and presence. Logically, we know that his sneakers will not make us "like Mike," but there is a commercial and international belief that having his shoes in our lives makes us more connected to him.

"I've had a few experiences,"

Said new Jordan Brand member LaMarcus Aldridge. "Growing up in my hometown, [the Jordans] were like the Holy Grail. I could not afford it. So being able to work and save money was great.

The first pair I bought was

Concords [Air Jordan XI]. Those were the hottest stuff since day one, so Facebook able to save that, it was really cool. And since then, I've met Michael Jordan a few times. [I have] his number."

• That confirms that
• Dreams sometimes
• Become a reality" myth

In a video project created to celebrate Jordan’s 30th anniversary, Tinker Hatfield talked about designing his first Jordans pair, and emphasized his ongoing belief in why the brand continues to make sense.

Jordan III became the first branded shoe

The Jumpman brand - and that was my decision," he said. "I put it well into the language, and I felt like, almost immediately, that this sign would be important for a long, long time. Because I felt it spoke to people on several different levels.

I asked the man who helped create the third dimension of the Jordan and the best and most challenging question he had to answer.

1. "Tinker, who better: you in the building or Jordan in basketball?"
2. His quick response, don't think twice: "Michael is a better basketball player than me the designer."
3. That was his take until I pushed. I told him I had asked Jordan the same question and pointed out that Jordan’s answer was Jordan.
4. Jordan added, "Tinker was able to do what he did because of what I did in court."
5. Then Hatfield's response changed slightly - for a reason.
6. "I agree with that," he said, "when it comes to basketball."

"Now, as you have pointed this out and put me in place, I'm not sure Michael even Jordan Travis Scott that I even established different categories of shoes away from Jordan Brand - in reverse training, in ACG [All Conditions Gear], in running, shoes like Huarache. I mean that's a far cry. and Jordan Brand. Everything would have happened without Michael.

I will say this

In his country, he is right. He is the main ingredient in a great drink here. But in everything I do, I can say that Jordan represents about 20 percent of it."