We\u2019re Rebranding: The Messaging Behind Our New Brand

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We’re Rebranding: The Messaging Behind Our New Brand

Posted By Ingerson 123     June 23, 2022    


We’ve spent the past few months on a behind-the-scenes project at Ingerson Home Loans and life insurance. We’re excited to walk you through the thought process of our rebrand, our new messaging, what’s different and what’s staying the same. 

Why are we rebranding? 

For decades, we’ve been helping kiwis secure their futures through the home buying and insurance protection process. Helping New Zealanders meet their goals through home ownership is something we are proud to be a part of. 

For many people, the home loan application process is complex and confusing. It’s always been our goal to provide certainty to clients during what is a very stressful time. After years of exciting growth and bringing local expertise and knowledge to our clients, we needed to update our brand to better reflect who we are as a business and the unique ways we work with our clients.  

Along with changes to our physical branding, we wanted clients to know how we make their lives easier. Our new messaging is focused around the three key pillars we’re dedicated to:  

  • Securing our clients futures 
  • Making the application process personal and;  
  • Bringing certainty to the unknown. 

What’s staying the same? 

Our look might be changing, but our commitment to our values remains the same.  

Our mission has always been to make buying property and protecting your future as stress-free and straightforward as possible. 

Whether you’re a first-home buyer or already a homeowner, we ensure homebuyers can easily understand how to achieve their property and financial goals, no matter their stage in life. 

And as always, we’re with you on your journey, providing straightforward, no-nonsense advice to get you into a home, secure your future, or protect your assets.  

What’s different? 

Our new branding includes updates to our logo, colours, typography, imagery, signage, and a brand-new website to reflect our brand’s mission and core values. 

Our Logo and Colours: 

We wanted a simple logo that reflects the journey and partnership that we take with our clients during the home loan application process. The shape of the logo shows that the journey might not always be linear, but with us, it can be simple. Our colours reflect the partnership of professionalism and approachability. Navy blue brings strength and formality to our colour palette while paired with copper inspired orange brings a modern, warm look to our corporate identity.  

Our Typography: 

Our new typography strikes the right balance between being approachable, modern, bold and professional. The typography in our logotype is softer and more rounded than many traditional financial institutions. 

Our Imagery: 

As Ingerson Home Loans and Insurance, we help kiwis from all walks of life secure their homes and protect their income. Our imagery reflects the people that make up our community and the clients we work with every day — from young families to older investors. We also have a customized pattern that takes inspiration from the curved lines of the mountains and hills of Upper Hutt — our home turf. 

Our Website: 

Our new website is easier to navigate and features a clean, modern design as well as a range of tools and resources — like our mortgage calculator, educational information and our new blog. It’s also easy to contact us or request a free financial health check.   

Our Tag Line: 

As Wellingtonians, we strongly believe in the benefit of working with a mortgage advisor and insurance specialist that understands the local landscape. That’s why we’ve updated our tagline to reflect our position in the market and our genuine approach to working with our clients. ‘Local Knowledge, Professional Advice’ sums up what we do and how we do it.   

How does this rebrand affect our clients? 

Our new look will make it easier to recognise correspondence from our company. You’ll find that our correspondence, brochures, mail, and website, are all rebranded with our updated logo and colours.  

For prospective clients, our new website should make finding information and contacting us easier.  

Overall, we have created a brand that better reflects our values and our core beliefs. 

We hope you like it as much as we do. 

Source URL: https://ingerson.co.nz/we-are-rebranding/