To understand how you can use remarketing campaigns in your PPC strategy to increase your conversion rate, you need to fully understand what remarketing is. Remarketing or retargeting is the act of advertising to those who have already been offered in the past.

From a digital marketing perspective, users who have visited your website or viewed your products and services can be reached with advertisements after they leave. This can be achieved by using unique cookies of the user based on their IP address, which allows any online actions to be saved as files and remembered by previously visited websites. Contact us for best white label PPC management.

So mentioned below are some steps to increase conversion rates with remarketing-

• Start with a broad audience

Use all audience remarketing packages (i.e. engagement package, channel package, etc.). Start with a broader audience of all website visitors and segment each viewer based on how they interacted with your business. For example, create an audience of users who have visited your website in the last 30 days, another audience for users who have visited in the last 90 days, and another for users who have visited 2 or more pages.

Once you start collecting data, you can see which audience performs best at the lowest cost and change your bids accordingly. By doing so, you can granularize your data and get the best results. This will save you money and increase conversions in the long run.

• Know your field

One of the key aspects of remarketing campaigns is to make sure you know your industry as well as the platform you are using to display your ads. Get started with remarketing in Google Ads and follow the instructions to increase your conversion rate.

For example, a remarketing campaign for a business selling men's t-shirts would perform better if it ran remarketing ads on Facebook rather than Linkedin. However, a B2B company selling construction software would benefit from remarketing to working professionals on LinkedIn. In general, most accounts should start their remarketing efforts in Google Ads and expand to different platforms as they see fit.

• Take advantage of the offer adjustments

As your account continues to grow and gather more information, you should adjust your bids based on the best-performing data. This applies to various data sets, including demographics, audience type, ad schedule, etc. For example, if you find that you have a lower CPA and higher conversion rate for women compared to men, you should set a higher bid adjustment for women. Start with smaller bid adjustments, such as 10%, and increase or decrease as needed.

• Optimize ads/landing pages

One of the best ways to increase your conversion rate is to constantly optimize your ads and landing pages. By creating A/B split tests, you can change design and copy to maximize user experience. Some tests you can apply to your account include changing the header copy to be more specific and motivating, changing the color of the call-to-action button for a more compelling design, testing the short form version vs. with long form and so on. Reach out to us for hiring the best PPC management agency.

Final conclusion

Now that you have the tools and advice you need for a successful remarketing campaign, it's time to create yours. Since PPC strategies are constantly changing, it's important to remember that not all tactics will work the same for every account.