When you want to learn something, you usually consult an expert. In the digital age, this may mean consulting a search engine that can lead you to an expert reply. To find the answer you’re looking for, however, you need to know how to ask the right questions.

When trying to gather data from customers as a business owner, this same principle applies. Many times, the things that business owners want to learn from data are abstract in their conceptualization. This can make it difficult to ask straightforward questions, but through data analytics framing, you can make your life easier. If you need data analytics framing, visit this website.

Framing the Question

When you frame a question in an attempt to gather data, you have to think about the goal first. Knowing what data you’re after will help you to define how the question is asked. Data analytics framing uses this approach to its advantage by making goals and turning them into questions.

For example, if you’re trying to figure out why your bounce rate is high for a specific product page, asking why a visitor left the page would make sense. However, this isn’t necessarily the best approach as it could generate answers about how the page was confusing or other open-ended replies that don’t let you know exactly what the problem was or is. Instead, framing the question as “Did you find the product page easy to navigate?” may provide you with better answers that get to the heart of exactly why a visitor left without making a purchase.

Keep Things Simple

Oftentimes, the best way to get the right answers is to keep things simple while allowing someone to explain themselves. If you frame questions in a convoluted manner, you’re going to get convoluted answers. Similarly, if you aren’t asking the right questions, you’re going to get answers that are all over the map.

Try to frame your questions with a singular purpose, meaning each question should have a specific goal in mind. Perhaps you have a larger goal overall, but each question should have its piece of data that you are trying to collect.

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