Every SEO strategy is slightly different. Some businesses reach their target audience on Twitter while others choose platforms like YouTube or Twitter for a visual approach. However, regardless of what apply to your SEO strategy, there are several critical components that reflect in every successful campaign. Learn more about these vital pieces and boost your business’s online success.

Your content, social media pages, and website should all be useful and relevant. It may be hard to believe, but customers take only a few seconds - three on average - to make an initial assessment on your pages. Content needs to be clear, legible, ready for the visitor, and they must be able to find what they need in just those few seconds. Nearly half of visitors will leave the site if they cannot easily and immediately find what they need. They will move onto the next result in the SERPs, or search engine result pages.

Short or long, URLs are a great addition to your business’s digital strategy and SEO content. However, shortened URLs are far more beneficial. They can better track critical metrics, make space for more content, and give your content more shareability, especially in social media content. Although short URLs seem like spam to some, there is nothing overtly negative about adding shortened URLs to your SEO strategy. It is as easy as using a URL shortener like AppURL and applying shortened URLs in the right content.

Speaking of social media, integrating your site with a solid social media is a critical component of a successful SEO strategy. Experts have clouded feelings about social media improving discoverability, but social presence is critical these days because millions of people use social media every day. You don’t need to have an account with every social media platform but instead use your marketing research to establish an authoritative presence where your target audience is. Choose the social media platforms with which you are actively engaging with your audience.

When creating content on your site, make sure to build quality links. In the golden rules of SEO, you need authoritative, trustworthy links to rank higher on Google. The first few results are really what matter to users, so your relevant and high-quality links are perhaps the most critical part of your SEO strategy. SEO is not going anywhere, and it is a complex part of your digital strategy.