What is SaaS Marketing?

The term “SaaS” is an acronym for “Software as a Service.” It explains how awareness is created to support software sales. SaaS marketing helps in the introduction of a product to the market, supports in positioning the product, and assists in raising awareness of a SaaS company.

SaaS products differ from other goods in several ways. They aren't anything you can hold in your hand because they don't have a physical existence. Because of this, you require a unique strategy to be able to sell SaaS solutions, which is where SaaS marketing strategies come into play.

SaaS Marketing Strategies

A SaaS marketing strategy's primary objective is to sell SaaS goods largely online, with an emphasis on digital channels and content marketing. Marketing strategies need to stand out in the quickly growing SaaS market in order to attract new clients who will commit for the long term.

Successful SaaS marketing companies use appealing, straightforward marketing techniques that are instructive enough for the target market to understand how the SaaS product may help them.

Because business-to-business (B2B) or business-to-consumer (B2C) organizations are the typical SaaS customers, your SaaS marketing approach should concentrate on these organizations' decision-makers, most of whom understand the importance of accessibility to the success of their businesses.

For instance, if your SaaS product offers a way to track compliance with the Americans with Disabilities Act (ADA) or Section 508 of the Rehabilitation Act, which mandates accessibility of electronic, information, and communication (EIT) to people with disabilities, you must be knowledgeable about digital accessibility for SaaS.

Why Prioritize Accessibility in SaaS Marketing Strategies

The majority of SaaS sales take place online. Digital and content marketing are used in their marketing. The following are some benefits for a successful SaaS business from prioritizing accessibility in its marketing strategies:

1. Ensures compliance with the ADA and Section 508

The provisions of the ADA and Section 508 make digital accessibility for SaaS market companies imperative. The ADA prohibits discrimination on the basis of disability in the activities of public accommodations, while Section 508 requires that any digital platform or website by an organization that accepts federal funds and is accessed by the general public must comply with rules that mandate them to be accessible to people with disabilities.

Digital accessibility is crucial for SaaS market companies due to the Americans with Disabilities Act (ADA) and Section 508 regulations. The ADA forbids discrimination based on a person's disability in activities conducted in public accommodations, and Section 508 mandates that any digital platform or website run by a nonprofit organization that receives federal funding and is accessed by the general public must adhere to regulations requiring it to be accessible to people with disabilities.

SaaS products that are not accessible run the risk of being the target of ADA lawsuits because they are sold in the digital realm, or they risk losing business opportunities with federal government agencies if they do not adhere to Section 508 Standards on accessibility that requires them to have an accessibility conformance report on SaaS.

1. Boosts the SaaS market company’s reputation

When a SaaS company prioritizes accessibility in its marketing strategies, it puts itself in a stronger position to draw in more customers since it shows them that it is committed to prioritizing their needs. This is important because there is a lot of competition for SaaS brands nowadays given thatbusinesses are increasingly adopting software solutions to help their employees adjust to the emerging new working situations.

1. Improves the customer experience

The percentage of people who have disabilities worldwide is about 15%.  This means that I f you run a SaaS business and want to reach as many clients as you can, you must make sure that your product meets the needs of everyone, including people with disabilities. Additionally, you need to make sure that regardless of their levels of disability, all potential customers have a comparable experience when using your SaaS product.

1. Increases traffic to your site as well as profits

Web accessibility is essential for SaaS market businesses because it helps them stand out from the competition. For  a SaaS market company, as more customers have access to your website, the increased traffic can be converted into new customers for your products as well as help to maintain your current customers. Your SaaS company will increase its profits if more visitors visit your website and convert to customers.

Need help with an accessibility conformance report for SaaS?

You can start your journey to making accessibility a priority for your SaaS market company today. By expanding your reach through the promotion of accessibility, you can take advantage of the many SaaS product users who are constantly looking for the ideal software to assist them with digital answers to their problems.

Call (626) 486-220 to speak with a specialist on accessible SaaS marketing strategies or for assistance with creating an accessibility conformance report for SaaS, or clickhereto send your question.