Who says you have to spend a fortune on quality makeup? Drugstore beauty products are getting better and better, with more shades, styles, and effective formulas available every year. Because of their affordable prices, drugstore makeup is also the best way to play with new looks and trends.

Here, we've rounded up the Good Housekeeping Institute Beauty Lab's top drugstore makeup beauty products and brands, including formulas backed by the trusted Good Housekeeping Seal, as well as picks from our beauty editors and celebrity makeup artists Maya René and Kristofer Buckle. No matter your budget, these affordable mascaras, concealers, foundations, highlighters, and primers will make you look flawless, day (or night!) ready, and shop online right now.
This is the perfect eyeshadow palette if your lids get greasy all day. "These are set up especially well so they don't move like other cream shades," says Buckle. "Also, the pigment particles are not too shiny, just slightly shimmering."
From classic ivory to soft sable, this cosmeceutical foundation is available in 20 shades. Its pump dispenser is designed to make makeup application a breeze, while its ultra-affordable price tag is low-risk for your wallet if you're not satisfied. But if your preference belongs to a foundation that looks like my skin, then its medium coverage is sure to please you.

Many Ulta reviewers point to its buildable layering: "The medium coverage and semi-matte finish make it perfect for all occasions and seasons," says one. "It blends easily and looks very skin-like, even up close!"
It's a moisturizing cream, SPF and clear foundation, all in one! GH beauty experts love that BB creams like this are lightweight and blends easily into the skin for a flawless finish. The testers at the beauty lab agreed. "I love everything about this product, mainly how natural it looks," says one.
Say goodbye to tugging, as this kohl eyeliner glides on smoothly and precisely. In our lab tests, it earned top marks for its impressive staying power. In fact, one consumer found it so affordable that he forgot to wear it. "This liner keeps me from needing touch-ups all day!"