Many consumers may think of the box as a container to safely deliver the product to the consumer. However, the fact is more than that. Usually, the outer packaging of products is directly exposed to the vision of consumers. It first needs to attract consumers in appearance, and secondly, it also needs to convey important
information of products to consumers. How should the merchant define it?

What is the essence of packaging design? From what theme should the packaging manufacturer guide the packaging design, printing and making of the packaging box?Packaging box customization, from the past market period of demographic dividend to the current network era of highly homogeneous excess commercial supply, how should we define packaging from the perspective of commercial standard, clarify the nature of packaging and the significance of packaging box customization. Both product manufacturers and packaging box manufacturers should discover the essence behind product packaging from the standpoint and perspective of marketing and marketing. 
So, before we custom packaging boxes, what are the points worth paying attention to?

The essence of the box
In the real purchase terminal, the essence of the box does not represent the box itself, but a kind of commodity. In the state of shopping, what consumers see and understand is this product? How about that item; The essence of the box, is a commodity marketing tool, is also a commodity promotion props. The box is a silent promoter on the shelf. The quality of the packaging box is determined by its visual and informational marketing stimuli. 
Box and final goods from the media, how to represent the value of goods and to communicate with customers, to cause the customer's purchase intention, to design options for customers to purchase reason, is the box from the task of the media.


Understand the customer base

If you are a new brand, then the first need to determine your customer group, by understanding the customer group, to design suitable for their appearance, elements. When you are a mature brand, don't forget to add elements and colors that can identify your brand to your outer packaging design.

The reason why products need packaging is to protect products, facilitate transportation, and facilitate purchase and carry, which is the basic function of packaging, and should not belong to the significance of packaging.

Let the box add value to the product
In addition to the above traditional packaging concept cognition surprise, in fact, the real meaning of packaging is to make the sale and purchase of goods better. So packaging is marketing. From the visual to the psychological is to let the customer feel the value, so as to have the willingness to buy.

Think about how your product will be sold, whether it's in stores or online. When your product is sold in a physical store, you can increase the overall value of the product through a comfortable touch, and convey important information such as the function, use and composition of the product through text. If you're selling online, you should increase the out-of-box experience.

Box Function

In order to deliver the product to the consumer in good condition, the function of the outer box must be strong enough. Once the product is damaged, even the most beautiful packaging box will not leave a good impression on the consumer. Therefore, before customizing the outer packaging of products, it is necessary to increase the lining of the packaging box for different products. For example, the packaging box of electronic products can choose blister, EVA lining; The lining of EVA flannelette can be selected for the jewelry packing box. After selecting the lining, it is also necessary to make 1:1 mold opening according to the size of the product. Too large or too small the slot of the lining card may lead to product damage.

As we all know, the product outer packaging box has a very big impact on the product, and want to create a successful product outer packaging box may not be particularly easy, in the creation of product outer packaging we need to understand the customer group, but also to learn a variety of packaging design. Only through these processes can we make the packaging boxes more perfect, thus increasing our brand awareness and product sales.