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Social Media for Artists – Why You Cant Succeed in 2021 Without Being Great
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Social Media For Artists
I know that some of you are already thinking you don’t need to read about social media for artists… You might be thinking – “I don’t have a massive following on social media but my business is doing fine!”
If this is the case for you, I’m guessing you’re one of the following:
- You’ve got a great network that you’ve developed over the course of your career and that’s enough for you to achieve your financial targets.
or
- You’re one of those people with the ‘gift-of-the-gab”. Very charismatic, people love being around you and working with you. It just comes naturally to you.
And because of one or both of these reasons, you feel like social media isn’t directly tied to your success in any way.
Well here’s my rebuttal:
You’re missing out on 99% of your potential. Big claim, I know… But bear with me.
If you’re one of those people who fit my guess above, then it’s because of the reputation you’ve built over a period of time or because of your ability to create meaningful connections with people.
If you’re not one of the people above, maybe you do realise the importance of social media and you can see that people have grown enormous audiences on social media and that it’s been key to their success… You know that you want to grow your audience but you’re struggling to get the same results…
Look at social media this way – it’s an opportunity to build your reputation (brand) on a large scale, much larger (and easier) than you could possibly dream of without the internet! And what’s more, you can do it if you’re an introvert or an extrovert!
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Here’s a couple of examples for you:
- Nancy Medina is an oil painter from Texas. Alongside her husband, they’re a formidable duo. An expert painter and an ex marketing executive. Nancy (with the help of her husband) has created an incredible online brand. When you think of Nancy, you think of Flowers and pugs. You don’t just think ‘another talented artist’. This is the power of branding & differentiation.
- Dreama Tolle Perry is another Talented Texan. I don’t have many details on her back story but she’s another excellent artist who has developed a unique brand by combining art, meditation and general ‘thinking’. Dreama brings these entirely separate interests together in a way that makes complete sense and is a ‘product’ that offers far more than ‘another painting lesson’.
Instead of blending in with the majority of artists constantly scrabbling for attention on a daily basis, these 2 artists made themselves stand out from the crowd by specialising in something specific within the world of painting.
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