What is the role of backlinks?

Google's ranking system used to be based on numbers in the beginning. The more backlinks your site receives, the better it will rank. As a result, SEO specialists would make every effort to build as many links to their websites as possible.

But there have been some recent changes in the sector. The function of backlinks has changed as Google's algorithm becomes more "smart" and complex. More important than the number is quality, and building backlinks have become a highly complex operation. But an SEO company in Ambala can help build these complex operations.

What are backlinks

A backlink is a hyperlink that points to a page on your website from another website. These links are placed on your website's characters, anchor text, images, or even the Url so that the user is directed to your page when you click on them. Offpage SEO and Onpage SEO are the two most important variables in Search Engine Optimization. And, of course, backlinks are the foundation of any offsite SEO campaign. 

What Role Do Backlinks Play?

1. Assist you in moving up the ranking

You can rank higher on Google and other search engines with the help of backlinks.

“Focusing on quality [backlinks] over quantity is what can help to protect your site as Google updates.”

— Adam Riemer

So, without high-quality backlinks pointing to your website, you're losing out on a crucial ranking component that can demonstrate your authority in your field and your right to rank well for relevant search phrases.

A Backlinko analysis found that more backlinks correlate with greater Google ranks. You must make sure you are acquiring quality links if you want links to improve your ranking. Avoid websites that break Google's Webmaster Guidelines, such as those that fall under the category of a link scheme intended to dominate. In this regard, get yourself a SEO specialist who will help you in these.

1. Obtain referral traffic for your website.

Links on the web were first only used for navigating. Links direct web browsers from Page A to Page B, either inside the same site or between sites. The idea that high-quality links increase the amount of traffic to your site hasn't altered, even if Google now considers links a ranking component.

For example, relevant press coverage may direct users to your website. This, in turn markets your company to new audiences who could become clients. Additionally, you may be able to add this traffic to a retargeting list to focus on various paid media channels.