Geoffrey A. Moore, "Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers,"

The gospel for marketing cutting-edge goods to wider markets, now rewritten and updated with fresh perceptions of high-tech marketing realities; Geoffrey A. Moore demonstrates in Crossing the Chasm that there is a significant gap between the early adopters and the early majority in the Technology Adoption Life Cycle, which starts with innovators and progresses to early adopters, early majority, late majority, and laggards. Early adopters are willing to make sacrifices in order to get an edge, but the early majority waits until they are certain that the technology genuinely increases productivity.

To bridge this gap and ultimately speed up acceptance across all segments is the task facing innovators and marketers; With dozens of new instances of triumphs and failures, new tactics for marketing in the digital age, and Moore's most recent insights and discoveries, this third edition updates Moore's classic work. Additionally, he adds two new appendices, the first of which connects the concepts from Crossing the Chasm to the research that was later published in Inside the Tornado, and the second of which presents his most recent, ground-breaking research for technology adoption models for high-tech consumer markets.

Written By: Name Style