The Controversial History of the Anti Social Social Club Logo

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The Controversial History of the Anti Social Social Club Logo

Posted By Denk Robert     December 28, 2022    


The Anti Social Social Club, also known as ASSC, is a streetwear brand that has gained a significant following in recent years. However, the brand's logo has also sparked controversy and criticism due to its perceived insensitivity and appropriation.

The logo, which consists of the letters "ASSC" in all caps, is often described as resembling a mental health symbol. This has led to accusations that the brand is making light of mental illness and using it as a marketing tactic.

In response to these accusations, the brand has stated that the logo was not intended to resemble a mental health symbol and that any association with mental illness is unintentional. However, many have pointed out that the logo still carries connotations of mental illness, regardless of the brand's intentions.

Furthermore, the brand has faced criticism for appropriating elements of Japanese culture in its designs and marketing, including the use of Japanese characters and imagery. This has led to accusations of cultural appropriation, with many calling for the brand to be more culturally sensitive and respectful.

Overall, the Anti Social Social Club logo has sparked controversy due to its perceived insensitivity and cultural appropriation. While the brand has denied any intention to offend or appropriate, the logo remains a source of criticism for many.